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9781909810334 Add to Cart Academic Inspection Copy

Redesigning Psychology

In Search of the DNA of Behavior
  • ISBN-13: 9781909810334
  • Publisher: PAVILION PUBLISHING & MEDIA
    Imprint: PAVILION PUBLISHING AND MEDIA LTD
  • By Theo Poiez
  • Price: AUD $89.99
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 28/04/2014
  • Format: Paperback 223 pages Weight: 0g
  • Categories: Behavioural theory (Behaviourism) [JMAL]
Description
Author
Biography
Table of
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This unique and bold book presents a new approach to the understanding of behaviour, which diverges from the path of mainstream psychology. It presents a new behaviour model, 'the Triad model' which came about through combining theoretical arguments and conceptual elements. It shows why and how current research may be more restricted or even biased than is generally assumed. Through both theoretical arguments and practical examples it aims to present to readers a new approach to behaviour that they can relate and refer to, irrespective of the nature of their particular area of interest.
Theo BC Poiesz is professor of Economic Psychology and ActiZ professor of Health Care Management at TiasNimbas Business School of the Universities of Tilburg and Eindhoven in the Netherlands. In earlier phases of his career, he was professor of the Psychology of Advertising at Tilburg University and professor of marketing/consumer behaviour at the University of Maastricht. Theo Poiesz is involved in executive education and is a consultant in various areas, dealing with issues relating to employee and customer behaviour. One of his main topics is strategy implementation.
Introduction; the development of psychological knowledge; limitations of psychology; back to basics; the Triad Model; Triad Model conclusions; overall conclusions; recommendations.
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