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Power of Letterforms

ISBN-13: 9781910065556
Publisher: UNICORN PRESS
Imprint: UNICORN PRESS
By Rosemary Sassoon
Price: AUD $34.99
Stock: 1 in stock
Availability: Order will be despatched as soon as possible.
Local release date: 24/03/2015
Format: Paperback (250.00mm X 210.00mm) 120 pages Weight: 320g
Categories: Lettering & calligraphy [WFU]

Description
Author Biography
Google Preview: Throughout this book, Sassoon considers the way in which these different letterforms have a profound and persuasive affect on all of us, that we are distinctly unaware of. For example, the ways in which our handwriting is the reflectance of ourselves on paper and the importance of typography and layout for the atmosphere of a design and how that influences the experience of the reader. Letterforms find their way into everyday life, thus this is a fascinating book for all readers. An essential read for those who are in the creative industry, and a useful guide to those with a career involving letterforms. Beautifully illustrated with examples of calligraphy and lettering - from Rosemary and other script artists; Rosemary Sassoon (born 1931) is an internationally acclaimed expert on handwriting, particularly that of children. She is the creator of the Sassoon series of typefaces, which have been used across children's educational publishing for over four decades. Rosemary worked as a packing designer before getting her Ph.D from the Department of Typography and Graphic Communication. Her previous books (all still in print) include: The Practical Guide to Calligraphy, Creating Letterforms,Computers and Typography, The Art and Science of Handwriting.; Google Preview content