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Persuasion and Influence

The Science and Art of Effective Presentation
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The way people persuade or influence others is about to change forever. This book moves away from the traditional hit-and-miss methods of persuasion, by applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and highly influential. Because this proven methodology can be used to create very real business success, it will become essential reading for leaders, managers, marketeers and salesmen. Additionally, the techniques described in this book can be used for almost any endeavour. For instance, you can apply these easy-to- use techniques to develop a winning presentation for a multi-billion dollar contract, or you can use the same types of approach to communicate more effectively with your spouse. This is the power of the universal principles described in this book.

Bruce Hilliard has successfully applied his knowledge to the fields of marketing, teaching, sales and amanagement. His easy-to-use frameworks and techniques work virtually in any situation. 

Foreword: Firstly some history

Part One: Introduction

  • Chapter 1: Presenting for Success
  • Chapter 2: The Big Picture

Part Two: The Keys to Persuasion

  • Chapter 3: The Keys to Persuasion
  • Chapter 4: The Presentation Powerhouse - Part 1 - Entertain
  • Chapter 5: The Presentation Powerhouse - Part 2 - Communicate
  • Chapter 6: The Presentation Powerhouse - Part 3 - Train

Part Three : Pulling the Presentation Together

  • Chapter 7: Pulling the Presentation Together

Part Four: Bounding the Presentation

  • Chapter 8: Defining the Aims
  • Chapter 9: Profiling the Audience
  • Chapter 10: Accounting for Time

Part Five: Developing the Content

  • Chapter 12: Setting the Structure
  • Chapter 13: Selecting the Templates
  • Chapter 14: Allocating Time
  • Chapter 15: Overlaying Styles

Part Six: Scripting the Presentation

  • Chapter 16: Scripting

Part Seven: Putting it All into Perspective

  • Chapter 17: Conclusion

Notes and Index 

  • The first book to apply a truly scientific approach to the subject of presenting and presentations
  • Processes are easy-to-use and really work
  • Provides templates that take all the guesswork out of an effective message development
  • Gives you the forms needed to collate your information, and build your message more effectively
  • Shows you how to apply these advanced techniques




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