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Breaking the Gender Code

How to use what you already have to get what you actually want
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Do you feel as though you are constantly ‘on’?

Do you project as though everything is under control but on the inside you are barely keeping your head above water?

That each day is a constant struggle of competing priorities?

Rather than juggling the two worlds of career and life, what if you could create a third alternative, your own, new, evolved world: one that works for you rather than against you? Breaking the Gender Code not only unpacks why women feel the constant pressure to keep so many balls in the air but also where this pressure comes from. In the process, this comprehensive and easy-to-read book:

  • reveals how the Gender Code unintentionally creates pressures, holds women back and limits potential
  • dismantles the outdated motherhood, superwoman and having-it-all myths
  • puts the Gender Code under the microscope and scrutinises the equation of productivity + business = worthiness
  • provides tools and strategies to create individual solutions for your unique context
  • shares tried-and-tested ‘pressure releases’.

Breaking the Gender Code encourages you to realise your contribution is highly valuable in all your roles, and the skills and capabilities strengthened by being a parent and caring for others is a powerful adaptive leadership and career asset. You don’t need more of anything. By using what you already have, you are able to get what you actually want.

Danielle Dobson is a Speaker, Author, Facilitator and Mother. As a CPA with extensive corporate experience, Danielle covered everything from private practice to multinationals. Identifying the high levels of stress and overwhelm experienced personally and by others, Danielle wanted to make a difference. She pivoted from a corporate career and has been serving clients in the wellbeing space for the past seven years. This mission drove Danielle to conduct a two-year research project interviewing over 50 women (and a few men) in leadership roles across a diverse range of industries, which became the basis for this book.

* We all know there’s a significant gender bias in business, the workforce, legal system and family life that lead to life-long inequality. Breaking the Gender Code pulls back the layers and offers a way for women to create their own code and be role models for future generations.
* Breaking the Gender Code explores the pressures, problems and perspectives of women who are leading at work and leading as a parent. It explores how becoming and being a parent influences women’s leadership style and how being a leader at work has influenced their parenting approach. Rather than focusing on what was different and separate, it focuses on what is working well and can be leveraged across all our roles.
* With no preconceptions about what high-performing women should be doing (and Danielle is one herself), through her research she started to realise that we have been buying into externally created myths that are highly questionable in our world today! So she set out to find the people who had have the lived experience, ideas and different approaches to breaking the Gender Code.
* Danielle has interviewed over 50 executive women who are in the thick of it all and making it work as we speak as well as strong, supportive men in similar situations.
* This book is unique as it not only finds answers to why women feel the pressure to constantly juggle, perform and take care of everyone around them but it also provides the opportunity for women to give themselves permission to understand that it is okay to be exactly where they are right now. But they don’t have to stay there.
* Breaking the Gender Code is not a ‘How to’ but a guide for women to move away from the either/or approach of work and life and move towards a third alternative, a new world which looks exactly how they want it to look and feel. A world that works for them rather than against them.
* Social media – LinkedIn posts and articles and Facebook posts.
* Business website – blog posts and promotions and marketing via www.codeconversations.com.au
* Online publications – Women’s Agenda, Future Women, The Atlantic, SMH, HBR.
* Print/online publications – AFR Boss magazine, In the Black CPA magazine.
* Other media – ABC radio, local ABC, Sunrise program, Q&A program, Today Show.
* Podcast guesting – local and international podcasts.
* Women’s networking and support groups – CBA Women in Focus, Westpac Ruby, Chief Executive Women, Toyota Women, Shire Women, National Foundation for Australian Women, Women on Boards, Women Leadership Australia, 30% Club, Femeconomy, Atlassian women’s network, Code Like a Girl.
* Speaking – keynotes and presentations – International Women’s Day event organizers and planners for 2020, Industry associations, speaker bureaus, Global Women’s Forum, The Non Profit Alliance, F Factor (women in tech group).
* Trade Associations and networks – CPA Australia, CA Australia and NZ, Australian Institute of Training and Development, Australian Institute of Company Directors, Australian HR Institute, Diversity Council Australia, The Australian Property Institute.
* Business groups – The Illawarra Business Chamber, Illawarra Women in Business, Business Chicks.
* Corporations – EY, PwC, KPMG, Deloitte.
* People interviewed – 52 plus -  in corporates, businesses, educational institutions .
* Book launch in mid-May.

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