The clothes we choose to wear are more than just a personal preference. They can also be a conscious decision that dramatically impacts the wellbeing of the people who make our clothes and the planet we all share. But can we have everything? Look fantastic, feel great and do good, all at the same time? The fashion industry is one of the most resource-intensive industries in the world. Over the years mistakes have been made, but with increasing knowledge and the power of choice consumers are now influencing change. The key to success is for the fashion industry, consumers, political powers and other industries to join forces for a better and brighter future.
To rethink our fashion is to understand and examine our personal and social values. It also means we need to understand the real impact our clothes have on the environment and the people in the supply chain, so we can make better buying decisions.
In It's Time to Rethink Your Fashion, fashion authority Lalita Lowe shares:
• the need to understand the huge global impact our clothing has
• how to ask the right questions about the clothes we buy
• the changing nature of fashion and the evolution of the industry
• the role we all play in creating a better future through making considered purchases
• how to redefine our relationship with fashion
• the power of each individual to create a far brighter future.
Lalita Lowe has worked in fashion across the globe, from Australia to New York to Paris. She is a trained fashion designer and stylist, and has been on the fashion advisory board of one of Australia's leading fashion schools. Lalita's fashion journey has taken her around the world, giving her a global perspective and allowing her to stay on the pulse of the industry. This gives her a deep understanding of where the industry is currently and where it is heading. Lalita lives in the city she loves, Melbourne.
* This book is an empowering, challenging and thought-provoking deep dive addressing the change in our relationship with fashion in recent years, largely due to overproduction and a lack of sustainability within the industry.
* It highlights the need to rethink our values around fashion, that cheap is not cheap and that there needs to be a slowdown in consumption as well as in production.
* The book addresses issues related to the future of fashion from both a consumer point of view and an industry point of view.
* The book covers the need to rethink the way we consume and make the case for a better fashion future showing consumers that they have the power to affect change through their purchases.
* Sustainability and social issues within fashion are highly relevant and spoken about topics at this point in time. There are features, documentaries, and articles being released on the importance of driving change in these areas on a weekly basis. Across the globe, governments and big fashion conglomerates are working towards change for a more responsible fashion industry. Lalita sees a growing amount of people looking for books on this topic in the coming year.
Publicity:
* Lalita will be engaging a Media and PR specialist to help with my marketing campaign.
* Lalita has a growing social media profile and have been approached for podcasts and interviews. These include industry specific campaigns and corporate firms as well as University research projects with more expected in the future.
* Lalita will be partnering with targeted organisations and individuals to organise promotions.
* Lalita has already done several speaking engagements and will continue to do these.
