Contact us on (02) 8445 2300
For all customer service and order enquiries

Woodslane Online Catalogues

The End of Technophobia

A practical guide to digitising your business
Description
Author
Biography
Sales
Points
Google
Preview

There are 582 million entrepreneurs globally and 60% of people who start a small business are aged between 40 and 60. Unlike younger generations, small business owners in this age group did not grow up with computers, the Internet, tablets or smartphones. Everything had a manual process and marketing was word of mouth or traditional media advertising. As a result, many of these business owners feel as though the digital revolution passed them over and left them completely overwhelmed when it comes to marketing in the digital age. They struggle with understanding the role digital marketing plays in their business, how they could increase their productivity through digitisation or reach new and emerging markets. The End of Technophobia: a practical guide to digitising your business has been developed and written for every small business owner who has ever felt overwhelmed by technology or unsure where they should begin. This book allows small business owners to look at their business as a whole and addresses common questions across a range of business areas. From marketing and sales, to finance and productivity, even how to effectively work remotely (a skill many had to adopt in 2020), customer experience and the emerging threats of cyber security. The End of Technophobia is written as part reference, part knowledge base and all personality with plenty of opportunity to pause and immediately integrate learnings into a business. This book will help all readers overcome their apprehensions around technology, embrace their inner geek and improve their bottom-line while being better able to service their client base.

Tracy Sheen is ‘that person’ who geeks out on all things tech. Tracy has worked in the tech space since 1990 and has been helping small business owners understand and embrace tech for the past decade. She’s known for providing practical and down-to-earth advice for small business owners across Australia. Professionally, Tracy is a CPM (Certified Practicing Marketing) and is also a recognised federal government small business advisor and a regular judge for the Australian Podcast Awards and the Australian Business Book Awards.

* Australian Small Business and Family Enterprise Ombudsman Kate Carnell has identified the most common roadblock for Australian small business owners to digitise their business has been not knowing where to start and a fear of technology. The End of Technophobia is written by a small business owner, technology and marketing expert with the focus to help every business owner overcome their technophobia and unlock additional business opportunities. * It has been well documented that assisting small business to digitise their business will have significant flow on effects for the economy at large and improve our standing in the global market. The End of Technophobia has been written to provide every small business owner with practical no nonsense steps they can immediately incorporate into their business along with simple to follow guidelines for finding trustworthy contractors and people to assist them in digitising their business. * The End of Technophobia is written for the 59% of small business owners who don’t have a website. For those small business owners who don’t understand how to set up a Facebook page or which accounting software package they should use. It’s for people who don’t know how to use their calendar to increase their productivity or that they can access a free CRM (Customer Relationship Manager) to track and monitor their client base so they never miss an appointment. The book is for every business owner who has said “I just don’t understand…” technology or I don’t know where to start. It’s for every Generation X business owner who feels that the digital revolution happened to them and complain that they need to ask their kids (or grandkids) how to do something. * The social media campaign will start around Jan 2021 to boost online sales as well as promoting the virtual book launch. * COVID dependant there will be between 2 and 3 in person book launches (Sydney, Melbourne, Brisbane) with an online virtual event also. The virtual event will feature a series of well known Australian small business gurus with significant social media reach. * A series of podcasts, radio interviews and speaking engagements will follow along with a considered traditional media push. * The book will be featured by several industry associations such as Australian Marketing Institute and Women Chiefs of Enterprise which have significant reach.
* Winner of the Australian Business Book of the Year 2021 Award.
* Winner of the Australian Business Book Awards - Best Technology Book 2021.

Google Preview content