The roles and responsibilities of CEOs have been put to the test in recent years. Never before has the corporate leader had to do business in such a rapidly evolving, globally influenced and turbulent time. For many CEOs this means its time to rethink strategies, philosophies and tactics.

As a CEO of his own company, an Australian Financial Review Top 100 Fast Growth company, Jarrod McGrath knows only too well just what it takes to lead effectively, managing the challenges of being a modern CEO on a day-to-day basis. At the same time, Jarrod works with CEOs around the world, all of whom are facing the same issues. It has become clear that a fresh approach to leading organizations is needed.

With the input of leading CEOs from around the world, and extensive research on the changing roles of CEOs and the challenges and opportunities they face, The Modern CEO is an inspirational and practical guide. This book will help you with:

• Understanding the mindset, skillset and toolset that a modern CEO needs now and into the future.
• Building an organization around the needs, expectations and purpose of those who work within that organization.
• Balancing the need to be commercial while putting people at the core of what you do.
• Building a culture and a philosophy that supports people being themselves, including diversity, equity, inclusion and belonging.

THE MODERN CEO WILL BECOME A MILESTONE BOOK, ONE THAT MANY CEOs WILL USE TO MAP THEIR FUTURE AND THE FUTURE OF THEIR ORGANIZATION.

Jarrod McGrath is a people and technology expert, a visionary leader, future thinker, public speaker, media commentator, industry pioneer and author. As the founder and CEO of Smart WFM, a global human capital management company, he knows what organisations need to prosper in the modern, complex world we live in. Smart WFM has been featured in the Australian Financial Review Fast 100 for the last two years in a row, which highlights the fact that in a few short years he has built a consulting firm operating in 5 countries. Jarrods passion is people, and this is showcased in our how he does business, the topics he writes and speakers about, and the people he surrounds himself with.
Jarrod McGraths first book was the critically acclaimed The Digital Workforce. He has appeared on over 100 media platforms globally.

* It will be the one book every CEO, both new and veteran, knows they need to read, simply to ensure they are staying competitive and relevant. It will become the guidebook to keep these CEOs on track, whilst also giving them a way to benchmark where they may be right now in the complex business landscape, where we are facing both new challenges and new opportunities, that have previously not been considered.
* The author has interviewed leading CEOs from around the world to add credibility and urgency to the messages that he shares. They have all agreed with the direction and advice he offers, reinforcing both the need and the importance of the concepts shared in The Modern CEO.
* This is the definitive book for CEOs in Australia and internationally. It has been extensively researched and written in a very structured way to ensure that the reader can take very practical information from the book whilst also being introduced to the big picture ideas and concepts put forward. All too often books like this are backward facing, reviewing the past and promoting whats worked historically, but the problem is that this approach no longer works when considering both the world we live and how we do business. Hence The Modern CEO is 100% forward facing and future proofing focused for both the individual and more than likely, the organisation they work for.
* Because this is a global publication it will be launched in India, Singapore and the USA as well as Australia in 2023. It will encourage debate and discussion around the mindset, skillset and toolset that the Modern CEO needs to be successful - and even a redefinition of what being successful means. This culminates with the Modern CEO manifesto.

Publicity:

* The author has a PR firm engaged for ongoing media and publicity.
* An extensive campaign will be conducted around a national launch in April (and an international launch later in the year).
* Jarrod McGrath has been featured on almost 100 media platforms through his first book, both online and traditional media, in Australia alone. This book is expected to be popular on all business platforms as it addresses a major topic of interest in the corporate world.
* An advertising campaign will be conducted in unison with the PR campaign - currently looking at the Australian Financial Review and QANTAS inflight as the backbones of this campaign. A budget of approximately $30K will be committed towards marketing.