We’ve all encountered businesses that just seem to ‘get it’. Beyond their product or service, they do everything right. They bring magic to your encounter. They take standard and make it special. They take nice and make it remarkable. Leading the Customer-led Revolution is for brave business leaders who are charged with driving customer-led change in their organisation. It offers a framework for thinking and a plan of action to help your business become a truly customer-led organisation. Wherever you are on the journey, this book will provide you with the focus, priorities and tools to bring the magic to your customers, and take your senior leaders and wider team on the journey with you. In this practical, comprehensive and entertaining book, you will learn:
* what’s powering the customer-led revolution and why you need to act now
* how to better understand customers to create true and lasting customer connection
* how to close the gap between your strategy and your operations
* how to avoid common pitfalls and get the edge in your industry
* how to create customer experiences that stand out from the competition
* how to unlock your customer data and use it to your advantage
* how to throw out the old ways of doing business and start your own revolution.
Leading the Customer-led Revolution takes the confusion and angst out of becoming a customer-led organisation by providing a clear and actionable roadmap for success.
Sueanne Carr is a customer strategy vigilante and Peter Turner, a customer strategy maverick. They created their boutique customer-led transformation consultancy Customer Frame because they love business, and they love customers. They believe that both can win in a relationship and are passionate about putting the heart back into business. They combine over 50 years of hands-on experience in their no-nonsense, down-to-earth approach that has been practised in leading organisations across the world.
*Most other books on the topic attack it from an operational perspective, this book tackles it from an organisational competence perspective. *Most books on this topic are written by American or UK authors, not Australian. *It provides a framework through which business leaders can view their organisation, with an outside-in lens rather than inside-out. *Its not about generic band-aid solutions, its about transforming the organisation at its core and teaching the fundamentals of why things go wrong and the changes you can make to stop it happening in the future. Its transformational not incidental. *Its practical and case-study driven, not just theory. The authors are in the trenches, and are sharing that knowledge and experience. *Book launch events in capital cities across Australia + in London end 2023 *Social media campaigns (ongoing) including pre-launch *Speaking engagements *PR where possible, targeted to specific channels for our audience (eg. AIM, CPA etc) *Promotion through networks and clients *Competitions *Pre-launch promotions to drive interest
