Nearly 70% of businesses fail when they scale. So what does it take to be one of the 30% that succeed? Trena Blair knows the appeal of wanting to think big. As an advisor and strategist, she’s worked with companies around the globe to help expand their businesses from successful companies to mega players on the international stage. In her 20 years of doing business internationally, the one thing she’s come to know is this. Scaling and succeeding internationally is not for the faint-hearted. Not only does it take grit, determination and a healthy dose of courage, an in-depth knowledge of the risks and the intricacies of the landscape youre launching into are key. Because in a race where only the best-prepared survive, getting it wrong could not only cost you millions but also your reputation.

Decoding Global Growth is the culmination of everything Blair has learned in her years of doing business as an entrepreneur and international corporate executive. Drawing from lessons from her clients, as well as research and insights from some of the worlds most successful business leaders, and weaving a historical thread trade services, it’s a practical guide designed to give you the tools and confidence you need to launch globally and do with success. Decoding Global Growth is a book for business leaders everywhere who want to make sure their business scales successfully, making the most of their time, effort and money to create a legacy for their business and themselves. Whether you are a start-up, a seasoned business person or an aspiring entrepreneur, if you have a desire to go big with your business, Decoding Global Growth is a must-read before you do.

Trena Blair is a global business expansion expert, CEO and company director. Over the past two decades, Blair has lived and worked in Australia and the United States of America. As founder of FD Global Connections, Blair works with businesses to assess and implement scaleup strategies to access international markets. Blair holds a B.A (Ed), B.Ed, Grad. Dip. Mgt (AGSM) and successfully completed Harvard Business School’s General Management Program. Trena has authored articles for business and leadership publications and is a professional speaker on the topic of global business, scaleups and leadership. She been profiled in top tier international media channels including Forbes, and regularly appears on television, in major newspapers as well as podcasts, panels and conferences in Australia and the USA. In recognition of her services to the business community globally and as a leader, in 2022, Blair was the recipient of a Gold Stevie Award for Best Female Entrepreneur in Asia, Australia or New Zealand Business Services and a Silver Award for Best Female Entrepreneur (Global), Business Services.

 

* This is the most comprehensive book on global expansion but presented in a way that offers business leaders an opportunity to apply tangible steps to ensure their global success.
* It is written by internationally award-winning growth expert, Trena Blair, who introduces new concepts for the global leader including the Global Scalability Formula and the Business Growth Cycle where leadership, governance, process and funding are explored from the start-up phase to maturity.
* This book captures interviews with CEOs of todays growth companies who share their insights and strategies for their success.
* The book dives into five global markets with local CEOs and advisors from countries including Australia, the United States, the United Kingdom, Singapore and Japan.
* The book weaves historical elements that briefly explore the impact on today’s international trade products from the past, including the Merchants of Venice, Queen Hatshepsut of Egypt, and Marco Polo.
Publicity:
* PRE-LAUNCH
* A PR firm is being engaged to drive media awareness and engagement through the pre-launch and launch phase, including.
* A targeted email and social campaign, using the author’s existing business subscribers and followers on the journey and ask for their support when it is released. In addition to the email + social announcement.
* Mention the book repeatedly on social media accounts (approx 5000+ followers).
* Have the book listed on email signatures
* Create a new website "Trena Blair.org" for promotion and public speaking opportunities
* LAUNCH
* A launch event will be held in Sydney (and New York City)
* Drive media awareness and engagement through the pre-launch and launch phases
* POST LAUNCH
* Online events and masterclasses
* Resources available and reference from the book to the business website.
* Ongoing media campaign.
* Following the launch in Australia, we are then planning to launch the book in the USA (New York City) early 2024