Are you a parent who has a daughter who is suffering from body image issues?
You might be a grandparent, aunty, uncle or friend of a young girl who is being bombarded with Insta images of the perfect face and body.
You might be that girl wondering what NORMAL is, why, and why you dont look like that?
Sadly, girls are often judged harshly. Studies clearly show that teens with low self-esteem are more likely to engage in high-risk behaviours such as drugs and alcohol, excessive dieting, unprotected sex, and disordered eating.
As a plastic surgeon, Dr Pouria Moradi sees many women and girls who are going through these issues and who want to change something about their bodies or their appearance. This started him thinking about his conflicting roles as a father of daughters and a plastic surgeon, and how he could teach his daughters to be confident in their own skin.
Normal encourages teens and their parents to examine the media images and social pressures that blur the lines between ideal and real. In this book, Dr Moradi give parents, family and friends a tool to help raise body-positive girls, providing them with facts about different bodies and whats "normal". He also provides information about what to expect should teens decide to change their appearance.
The purpose of this book is to educate and empower young women to reclaim their self-esteem, to know that how they look is not their fault, that beauty is about confidence, not perfection. As Dr Moradi tells his daughters in this letter to them: "Try your best to tune out the negative noise and focus instead on taking healthy life choices, including education, nutrition, and exercise."
Normal will help parents and young people make sure that if they decide to change their appearance, that decision is made from a positive and thought-through place, rather than from a desire to be something they are not.
Dr Moradi a specialist plastic surgeon and a Member of the Royal College of Surgeons of England, Fellow of the Royal Australasian College of Surgeons in Plastic, Reconstructive and Aesthetic surgery. He has worked in specialist surgical units in England and Europe, published peer-reviewed articles and has passion for clinical leadership and education.
Outside his practice, he is a consultant at Prince of Wales Hospital, the Royal Hospital for Womens and Sydney Childrens Hospitals where he predominantly donates his time to perform microsurgical reconstruction for breast and facial cancer patients.
He is the father of three young girls, who wants to teach his daughters and other young girls and women to be confident in their own skin and to empower young women to reclaim their self-esteem, to know that how they look is not their fault, that beauty is about confidence, not perfection.
* It is written by a plastic surgeon who sees firsthand many women and girls who are struggling with issues deeper than their outward appearance and lack the knowledge and self-esteem to tackle these issues before changing their appearance.
* The book is not just written for teens or their parents. It is written with everyone who is involved in a young women’s life in mind, so that they can all be educated and help young women navigate the social pressures they face about their appearance.
* The book provides professional, easily accessible information and tools to give girls, women, parents, family and friends some of the tools to help raise body-positive girls.
Publicity:
* A pre-publication marketing and promotional campaign will commence at the end of August, one month prior to the launch of the book on 19th September.
* A publicist will be promoting the book and Dr Moradi across all media, target Podcasts and television and radio as well as securing partnerships with key body positive/partnering/fathers of girls organisations and networks.
* A dedicated website has been created and supported by an active social media campaign supported by engagement with Dr Moradis 10,000+ database.
* Engagement with the medical and professional associations and organisations Dr Moradi is actively involved with is also already underway.
