Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in today’s attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target. Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams:
• Discover Stuart’s 5-step SMART Way™.
• Master your media without blowing your budget.
• Learn how to craft, deliver and sustain superb communications.
• Let social media work for you, not consume you.
• Stand out from the pack in your industry.
The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.
Stuart Howie is a communications strategist, speaker and journalist with more than 30 years in traditional and new media. He is known for designing and implementing big transformation programs in Australia and New Zealand. As the editorial director of Fairfax Media’s regional network overseeing more than 160 titles and 800 staff across Australia, he redefined newsroom operations. He then set up his consultancy, Flame Tree Media, to pass on his expertise to others. Stuart is a former editor of Illawarra Mercury and The Courier, Ballarat, and a former deputy and acting editor of The Canberra Times. He is passionate about helping businesses become superb communicators. “I want them to be heard, not herd,” Stuart says.
* The book addresses how to make social media work for you, not consume you
* The book is loaded with handy tips, cheat sheets, check lists and case studies to help you become a gold-standard communicator
* A practical communications handbook that helps your organisations and you stand out in The Attention Economy
* Had great reviews from leaders in the industry
* Be as good as the pros, if not better, without blowing the marketing budget.
Publicity already achieved:
* Webinar for the US-based International News Media Association (global audience)
* Blogs written by others on the book (INMA, Hubspot)
* Podcast for Canberra-based government comms agency contentgroup
* Article on Mumbrella
* Presentation at the World Federation of Colleges and Polytechnics in Melbourne
* Trade stand at the Local Government Professionals annual conference in Melbourne.
Future planned publicity:
* Marketing trade press, including PR Week, marketingmag.com.au, AdNews, Mumbrella, cmo.com.au and B&T
* General business media, including Australian Business Solutions magazine, Inc., Forbes and Forge
* Mainstream media, including the AFR and The Australian media sections, as well as in-flight magazines.
* Communication influencers, through groups such as the Public Relations Institute of Australia, and the International Business Communicators Association.
The author will also write a series of blogs or make available for publication edited extracts from the book for suitable outlets. This would include guides and content about communications for outlets like the Buffer blog, and industry and professional associations.
