Jeff Goldberg and Steve Bookbinder combine their wit, intellect, and common sense in this entertaining, data packed instructional manual. They draw on their personal insight, diversified experiences, and passion for life coaching in the writing and production of Leverage Your Laziness! In this collaboration they introduce an approach designed to use leverage and laziness as a strategy for attaining effective performance with the least work and the added bonus of sensing the enjoyment of accomplishment. Steve helps the reader discover how to recognize and utilize their strongest strengths in their personal strategy for success. Jeff introduces keys to focus on those things you enjoy most in your work to increase your personal productivity with the least effort. Sixteen principles, dozens of motivational quotes from dozens of recognized leaders, and the opportunity for individual readers to get specific in applying these principles personally make up the format of this humorous, practical, and powerful guidebook. Concise, and compact, yet comprehensive Leverage Your Laziness! is an important tool for the established entrepreneur, for successful leaders, for life coaches, and for those who "wanna be" rich and famous.
Steve Bookbinder is the co-founder and CEO of Digital Media Training, a global training company and leader in m-learning (e-learning pushed out through mobile devices). His background is in sales, sales management and coaching. He's trained more than 30,000 people. Steve first began leveraging his laziness when he turned his hatred of writing proposals into a winning strategy for closing sales. Eventually, he expanded the principle to every aspect of his life. The result: nearly 100% of his time Jeff Goldberg is a professional speaker, sales consultant and trainer. His company, Jeff Goldberg & Associates works with organizations of all sizes to improve sales and sales management. His career spans almost 4 decades in sales, sales management, consulting and training.
"Steve and I wrote this book because of our inherent desire to share the "Lazy" philosophy with the world. Most people spend their days working at jobs and tasks they hate, or aren't very good at. Successful people have figured out that you're happiest, and most productive, when you focus on the things you're good at and enjoy doing. We want everyone to go forth and be lazy!"--Jeff Goldberg "This book describes the path I used, starting at age 50 to launch a successful company in the middle of the recession, which is why I am so excited to share my experience with everyone. Building a plan that relies on your continued laziness rather than depending on your suddenly reinventing yourself into a new person with great new skills is more likely to work for most people Properly leveraged, laziness allows you play to your biggest strength, which is a proven strategy for success."--Steve Bookbinder "Leverage is defined as the power to act effectively. Laziness means not disposed to work. Combine the two and you get Leverage Your Laziness, a guide to get what you want with the least effort. Steve and Jeff make witty commentary and provide useful tools to help rocket you forward towards your dreams. A quick read that is packed with helpful hints and humor. Keep it on your desk for a constant reminder to work smart, not hard."--Rob Basso, author of The Everyday Entrepreneur
