What do people in the United States and Europe think about the rich? There are several thousand books and articles on stereotypes and prejudices directed at countless different social groups. In contrast, there has only been sporadic research into stereotypes about the rich and no published comprehensive, scientific study on the topic--until now. Negative prejudices and stereotypes have repeatedly been used to justify the exclusion, expulsion, persecution, and murder of minorities who have been scapegoated at times of social crises. The 20th century is full of examples of wealthy people, including capitalists, kulaks, and other groups, who were victims of deadly persecution. These were exceptional situations but, even in moderate forms, prejudice against social groups harms society as a whole--not just the rich--through economic or physical destruction and declining prosperity. In The Rich in Public Opinion: What We Think When We Think about Wealth, historian and sociologist Rainer Zitelmann examines attitudes about wealth and the wealthy in four industrialized Western countries: Germany, the United States, France, and Great Britain. Consisting of three parts, this book first surveys the literature about stereotypes and prejudices. Zitelmann then reports on never- before- seen data commissioned by the polling firm Ipsos MORI and from the Allensbach Institute, which conducted identical surveys of residents of the four countries regarding various aspects of their attitudes toward wealth. Lastly, The Rich in Public Opinion looks at the portrayal of the rich in media and film. People often admire the wealthy, but Zitelmann shows that people can also envy them--a sometimes toxic envy that can put lives at risk. This book aims to examine how we think about a minority that, while undeniably powerful, can still be the subject of scapegoating--often with dire effects for us all.
Dr. Rainer Zitelmann is a historian and sociologist. In the late 1980s and early 1990s, he worked at the Central Institute for Social Science Research at the Free University of Berlin. He was then appointed section head at the leading German daily newspaper "Die Welt". In 2000, he founded a real estate public relations company. Zitelmann is the author of 22 books, which have been very successful in Europe and Asia. His two most recent books are The Wealth Elite (2018) and The Power of Capitalism (2019).
"The Rich in Public Opinion should be the standard reference on the subject for years to come."--Rob Weir "Libertarian Book Reviews, June 6, 2020 " "Zitelmann's book presents us with exemplary scholarship and analysis, helping us understand the social and economic background of how the rich are perceived, and making the case for greater tolerance in our society. To say that it is well worth reading and absorbing the information presented in these pages would be an understatement, and an impoverishing one at that. I hope that as many people as possible will read it and take its lessons to heart."--Adam Smith Institute, July 8, 2020 "Rainer Zitelmann exposes, dissects, and quantifies the twin vices of envy and covetousness . . . and makes it impossible for future generations to ignore: Atlas Shrugged--with numbers and footnotes." --Grover Norquist, president, Americans for Tax Reform--Grover Norquist "This is a timely and relevant book, not least because while 'eat-the-rich' rhetoric may be good politics, it is demonstrably a poor guide to policy." --Kristian Niemietz, head of political economy, Institute of Economic Affairs--Kristian Niemietz "This is a very timely book about the rarely mentioned prejudice, classism, and denigration of those with wealth and status. Zitelmann systematically and scientifically explores why this attitude is so pervasive." --Madsen Pirie, president, Adam Smith Institute--Madsen Pirie
