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Google Preview: Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.; Sarah McCartney is a consultant and university lecturer in marketing. She is the former brand director of Lush and is the author of The Fake Factor and Online Marketing in 7 Days (both Marshall Cavendish).; Download; Google Preview content