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Navigating Disruption

Media Relations in the Digital Age

ISBN-13: 9789814893749
Publisher: MARSHALL CAVENDISH
Imprint: MARSHALL CAVENDISH INTNL ASIA
By Bertrand Teo
Price: AUD $26.99
Stock: 5 in stock
Availability: Order will be despatched as soon as possible.
Local release date: 16/12/2021
Format: Paperback (216.00mm X 140.00mm) 232 pages Weight: 240g
Categories: Business & management [KJ]

Description
Google Preview: The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations - post-journalism - helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.; Google Preview content