There’s a massive global market segment that most brands do not understand or know how to target. Many companies – even multinationals – are unaware of this huge opportunity right in front of them. And those that have recognised it often don’t fully understand it and so are still missing out. That opportunity is mums.
Many parents feel they must wait until their child is mobile or able to speak before any real relationship can begin. We know for example that the foetus is prepared for the extra-uterine environment form the beginning of the 3rd trimester. Parents need the opportunity to be aware that their baby is yearning for their love, attention and ......
Breaking the Gender Code explores the myths created by the Gender Code and how they drive our own personal myths, with a particular focus on business and career women who are juggling families and careers. For many us the myths around career and motherhood have fed into the illusion of having it all.
A Girl’s Guide to Starting High School is a girls silent friend to get in the mindset, build confidence and resilience for a new stage in school life.
Mum, Can I Eat This? is a great everyday cookbook for families dealing with their children’s food intolerances. It has tasty recipes and useful tips. This book will also be a great help over Christmas and at other special events, and for when parents are starting out and dont know what to cook with the limited ingredients.
The Creative Advantage is a deep dive into the science that fuels creativity. It explains how we can rewire our brain, understand our motivators, modify our behaviours, boost our skillset and instil habits to give a creative advantage in this rapidly changing and competitive world.