Understanding the Consumer

SAGE PUBLICATIONS INCISBN: 9780761947011

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By Isabelle Szmigin
Imprint:
SAGE PUBLICATIONS INC
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Format:
PAPERBACK
Pages:
202

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Description

Isabelle Szmigin has published in a wide range of academic journals including Psychology and Marketing

Introduction The Consumer-Oriented Approach to Marketing New Products and Their Meanings Paradoxes of Meaning Whose Marketplace Is It Anyway? Innovation and the Creative Consumer Revisiting the Time of Adoption and Resistance When Innovation Becomes Creativity Conspicuous Consumption, Downshifting Reconsumption Production and Consumption Conclusion

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