Research Interests: - 'New' consumer behaviour -Developing an understanding of the consumption/identity link -Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption -The application and development of qualitative research methodologies and in particular grounded theory
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Description
Introduction PART ONE: PHILOSPHY, PRINCIPLES AND PROCEDURES The Qualitative Turn in Management Research Grounded Theory Evolutionary Developments and Fundamental Processes Getting Started Data Collection and Sampling Analyses, Interpretation and the Writing Process PART TWO: GROUNDED THEORY: AN ILUSTRATION OF THE PROCESS Researching the Consumer Experience An Illustration of the Grounded Theory Method The Identification and Explanation of Concepts and Categories PART THREE: SOME CONCLUDING REMARKS A Critical Review of the Methodology