Grounded Theory

SAGE PUBLICATIONS INCISBN: 9780761966821

A Practical Guide for Management, Business and Market Researchers

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Sale price$366.00
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Out of Stock - Available to backorder

By Christina Goulding
Imprint:
SAGE PUBLICATIONS INC
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Format:
HARDBACK
Pages:
186

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Description

Research Interests: - 'New' consumer behaviour -Developing an understanding of the consumption/identity link -Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption -The application and development of qualitative research methodologies and in particular grounded theory

Introduction PART ONE: PHILOSPHY, PRINCIPLES AND PROCEDURES The Qualitative Turn in Management Research Grounded Theory Evolutionary Developments and Fundamental Processes Getting Started Data Collection and Sampling Analyses, Interpretation and the Writing Process PART TWO: GROUNDED THEORY: AN ILUSTRATION OF THE PROCESS Researching the Consumer Experience An Illustration of the Grounded Theory Method The Identification and Explanation of Concepts and Categories PART THREE: SOME CONCLUDING REMARKS A Critical Review of the Methodology

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