{"product_id":"9781036235727","title":"The Sage Handbook of Luxury Brand Management and Marketing","description":"\u003cp\u003eThe Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly changing global landscape.   Spanning seven thematic parts, the handbook covers everything from the psychology of luxury consumption and international branding strategies to digital transformation, sustainability, and cultural innovation. It traces the historical roots of luxury marketing while addressing contemporary challenges such as ethical sourcing, second-hand markets, AI-driven personalization, and the rise of experiential and purpose-driven luxury.   With contributions from pioneers in the field, this volume reflects the international diversity and intellectual richness of luxury brand research today. It offers both theoretical depth and practical insight, making it an essential resource for scholars, postgraduate students, and professionals seeking to understand and shape the future of luxury branding.   Part 1: Rethinking Luxury in a Changing World  Part 2: The Evolving Luxury Consumer  Part 3: International Luxury Marketing  Part 4: Service Innovation, Operations, and Financial Strategy in Luxury  Part 5: Luxury Identity and Cultural Construction of Meaning  Part 6: Strategic Levers for Luxury Brand Growth  Part 7: Digital Luxury Futures\u003c\/p\u003e","brand":"SAGE PUBLICATIONS","offers":[{"title":"Default Title","offer_id":47428936499252,"sku":"9781036235727","price":375.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9390\/2132\/files\/9781036235727.jpg?v=1779833771","url":"https:\/\/woodslane.com.au\/products\/9781036235727","provider":"Woodslane","version":"1.0","type":"link"}