Strategic Communication

Introduction to Master Works In Strategic Communication VOLUME ONE: DEFINING STRATEGIC COMMUNICATION: GROUNDINGS, FOREWARNINGS, AND CALLS TO ACTION Defining Strategic Communication - Kirk Hallahan et al. Towards a Postmodern Research Agenda for Public Relations - Derina Holtzhausen Strategic Communication and the Public Sphere from a European Perspective - Guenter Bentele and Howard Nothhaft Strategic Communication: An Institutional Perspective - Swaran Sandhu Strategic Communication: Pillars and Perspectives of an Alternative Paradigm - Derina Holthauzen and Ansgar Zerfass Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future - Lars Thoger Christensen and Joep Cornelissen Reviewing Public Relations Research and Scholarship in the 21st Century - Anne Gregory How Public Relations Works: Theoretical Roots and Public Relations Perspectives - ?yvind Ihlen and Betteke van Ruler Contribution of Public Relations to Organizational Strategy Formulation - Benita Steyn Understanding Strategy in Communication Management - Juliana Raupp and Olaf Hoffjann Identity Based Views of the Corporation: Insights from Corporate Identity, Organizational Identity, Social Identity, Visual Identity, Corporate Brand Identity and Corporate Image - John Balmer Public Relations Literacy: Developing Critical Consumers of Public Relations - Sherry Jean Holladay and William Timothy Coombs Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership - Nigel de Bussy Defining Corporate Communication - Joep Cornelissen Reputation, Communication, and the Corporate Brand - Peggy Simcic Bronn Strategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al. Defining the "Object" of Public Relations Research: A New Starting Place - Lee Edwards Public Relations in a Postmodern World - Gary Radford The Stockholm Accords - Global Alliance for Public Relations and Communication Management The Melbourne Mandate - Global Alliance for Public Relations and Communication Management VOLUME TWO: PUBLIC ARENA: INPUT, POWER, CONVERGING/DIVERGING VOICES, AND TENSIONS Some Dare Call It Power - Cynthia Hardy and Stewart Clegg Applying Sociology to Public Relations: A Commentary - Guenter Bentele and Stefan Wehmeier A Public Relations Identity for the 2010s - ?yvind Ihlen and Piet Verhoeven Epistemological Modesty: Critical Reflections on Public Relations Thought - Robert Brown Towards a More Dynamic Stakeholder Model: Acknowledging Multiple Issue Arenas - Vilma Luoma-aho and Marita Vos The Role of Analogy and Metaphor in the Framing and Legitimization of Strategic Change - Joep Cornelissen, Robin Holt and Mike Zundel Reflective Management: Seeing the Organization as if from Outside - Susanne Holmstroem Implications of Complexity Theory for Public Relations: Beyond Crisis - Dawn Gilpin and Priscilla Murphy Strategy Making and Planning in the Communications Context - Danny Moss Reframing Trust, Power and Public Relations in Global Financial Discourses: Experts and the Production of Mistrust in Life Insurance - Clea Bourne Stakeholders, Politics and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel De Bussy and Lorissa Kelly Building Social Capital through Rhetoric and Public Relations - Maureen Taylor Is the Universe of Democracy, Rhetoric, and Public Relations Whole Cloth or Three Separate Galaxies? - Robert Heath, Damion Waymer and Michael Palenchar Communication Dimensions of the UK Foot and Mouth Disease Crisis - Anne Gregory Intersectionality and Publics: How Exploring Publics' Multiple Identities Questions Basic Public Relations Concepts - Jennifer Vardeman-Winter, Natalie Tindall and Hua Jiang Towards a Dialogic Theory of Public Relations - Michael Kent and Maureen Taylor A Measure of Relationship Cultivation Strategies - Eyun-Jung Ki and Linda Childers Hon Rhetoric, Climate Change, and Corporate Identity Management - Finn Frandsen and Winni Johansen The Strategic Communication Imperative - Paul Argenti, Robert Howell and Karen Beck Extract from Building Belief: A New Model for Activating Corporate Character & Authentic Advocacy - Arthur W. Page Society Extract from The Authentic Enterprise - Arthur W. Page Society VOLUME THREE: DISCURSIVE AND DIALOGIC ORGANIZATIONS AND THE STAKEHOLDER VIEW: SOCIAL CONSTRUCTIONS AND FUNCTIONALIST PERSPECTIVES Organization as Communication: A Luhmannian Perspective - Dennis Schoenborn Problem Solving and Communicative Action: A Situational Theory of Problem Solving - Jeong-Nam Kim and James Grunig A Process Model of Internal and External Legitimacy - Israel Drori and Benson Honig Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts - Ronald Mitchell, Bradley Agle and Donna Wood Prioritizing Stakeholders for Public Relations - Brad Rawlins Standardization in Public Relations Measurement and Evaluation - David Michaelson and Don Stacks How Institutions Communicate; or How Does Communication Institutionalize - Cynthia Hardy External Organizational Rhetoric: Bridging Management and Sociopolitical Discourse - Robert Heath The Transformational Potential of Public Policy Discourse - Judy Motion and Shirley Leitch How Moral Arguments Influence Economic Decisions and Organizational Legitimacy - The Case of Offshoring Production - Martin Schroder Communicative Leadership - Sven Hamrefors Authenticity in Organizational Context: Fragmentation, Contradiction and Loss of Control - Lee Edwards An Examination of Differences between Organizational Legitimacy and Organizational Reputation - David Deephouse and Suzanne Carter Integrating Issue Management and Strategic Planning: Unfulfilled Promise or Future Opportunity? - Tony Jaques Investigating the Convergent Validity of Organizational Trust - Vinita Agarwal Authenticity in Management Metaconversations - Simon Torp Socially Mediated Authenticity - Dawn Gilpin, Edward Palazzolo and Nicholas Brody Stakeholders, Politics, and Power: Towards an Understanding of Stakeholder Identification and Salience in Government - Nigel de Bussy and Lorissa Kelly Involving Stakeholders in Developing Corporate Brands: The Communication Dimension - Anne Gregory Public Relations as Dialogic Expertise? - Magda Pieczka VOLUME FOUR: THE FUTURE OF STRATEGIC COMMUNICATION: ORGANIZATIONAL AND SOCIETAL Horizons in Strategic Communication: Theorising a Paradigm Shift - James Mahoney Public Relations and Neo-Institutional Theory - Magnus Fredriksson, Josef Pallas and Stefan Wehmeier Public Relations and the New Institutionalism: In Search of a Theoretical Framework - Finn Frandsen and Winni Johansen How Institutions Communicate: Institutional Messages, Institutional Logics, and Organizational Communication - John Lammers Help or Hype: Symbolic or Behavioral Communication during Hurricane Katrina - Karen Mishra Public Relations and "Its" Media: Exploring the Role of Trade Media in the Enactment of Public Relations' Professional Project - Lee Edwards and Magda Pieczka Community Engagement and Risk Management - Katherine McComas Critiquing Community Engagement - Sarah Dempsey Engaging Communities: Ostrom's Economic Commons, Social Capital and Public Relations - Paul Willis Institutionalizing of Communication Management: A Theoretical Framework - Christina Grandien and Catrin Johansson The Evolution of the Employee Engagement Concept: Communication Implications - Mary Welch Commentary: New Technologies, Public Relations, and Democracy - Ray Hiebert The Narrated Organization: Implications of a Narrative Corporate Identity Vocabulary for Strategic Self-Storying - Trine Susanne Johansen The Corporate Communications Scorecard: A Framework for Managing and Evaluating Communication Strategies - Ansgar Zerfass Directions in Social Media for Professionals and Scholars - Michael Kent Corporate Reputation and the Discipline of Corporate Communication - Peggy Simcic Bronn Does Public Relations Scholarship Have a Place in Race? - Damion Waymer Globalisation, Public Relations, and Activism for Social Change: A Culture-Centered Approach - Mohan Dutta Divided We Stand: Defying Hegemony in Public Relations Theory and Practice? - Anne Gregory and Gregor Halff "If It's a Woman's Issue, I Pay Attention to It"; Gendered and Intersectional Complications in the Heart Truth Media Campaign - Jennifer Vardeman-Winter and Natalie Tindall Strategic Alignment: A Missing Link in the Relationship between Strategic Consensus and Organizational Performance - Jorge Walter et al. Toward a Crisis Pre-Emptive Image Management Model - Augustine Pang