The Secular Religion of Fandom

Dr Jennifer Otter Bickerdike is Senior Lecturer and Course Leader of Music and Brand Marketing at Buckinghamshire New University. Embodying the unique combination of real-world experience and academic knowledge, she has over 20 years experience of working with taste-makers and cultural provocateurs like Facebook, Interscope Geffen A&M records and L.A.M.B. Jennifer was previously program leader and Senior Lecturer of Arts and Culture Management at the University of East London, where she was voted by her students as the best lecturer at the school and was shortlisted in the category of Most Innovative Teacher in the UK by the Times Higher Education Council. Her research interests include celebrity, youth culture, popular music, popular culture, dark tourism, and the doomed heroine in British literature.

Introduction: Mecca for Muggles Chapter 1 Symbolic Pilgrimage Chapter 2 Mr. Mojo Risin' Chapter 3 For the Love of Blood Suckers Conclusion: The Mighty Hoards

The secular religion of fandom permeates and animates our late modern lives. In a media-saturated society, pop-culture and fandom provide the sights and sites of a type of religious devotion, pilgrimage and search for enchantment and meaning that are widely experienced, but little studied and even less understood. This is the religion we live amongst, a religion constantly being remade and relocated, a polytheistic religion of places and people, texts and images re-enchanthing the world through technology and capitalism. Thankfully we have Jennifer Otter-Bickerdike who, in a groundbreaking drawing together of fieldwork and theory, has provided a fascinating, intelligent, lively and accessible guidebook to this widespread phenomenon. If you want to understand the late modern Western search for meaning in a technologically driven world then you need to read this book. -- Professor Michael Grimshaw The Secular Religion of Fandom: Pop Culture Pilgrim is a timely and often provocative examination of a phenomenon that has always been with us, and yet feels suddenly new again. Jennifer Otter Bickerdike asks why we seek solace, spiritual fulfillment, and connectedness in spaces that are not traditionally religious in nature, creating our own sacred spaces as we go. In the process she paves the way for us to reflect on how we confer meaning on the everyday via our new sacred texts, providing an excellent entry into our ongoing conversation about what constitutes religion in an increasingly secular world. -- Katherine Larsen The Secular Religion of Fandom is an essential addition to an increasing body of literature examining the impact of fan activity in contemporary society. In this book, Otter Bickerdike furthers the field of study by arguing that fandom is actually replacing religious activity and explores a wide field from music, literature and popular culture. This book is well written - theoretical but accessible; incisive but playful. -- Dr Gail Crowther Written in an accessible tone, with personal asides interspersed throughout the theoretical exploration, The Secular Religion of Fandom: Pop Culture Pilgrim is both a fascinating and enjoyable read. Otter Bickerdike vividly captures the allure of being a fan while also drawing convincing parallels to religious experience in finding meaning, establishing identity and deepening emotional connection. Just as worshippers gather at a church, with the physical space anchoring their emotional experience, fans gather both in virtual spaces and at the physical spaces which hold meaning for them. The experience is a shared one - with the object of adulation as well as fellow fans - but also serves as an escape from the stresses of everyday life through a new kind of cultural ritual. Like many of the facilitators of pop culture pilgrimage who populate her book, the author is a knowledgeable and engaging tour guide. She doesn't shy away from pushing the envelope, provocatively characterizing Christians as Jesus fans and traditional worship as the ultimate parasocial relationship. As she examines the appeal of sites of fan pilgrimage, the author explores not only the psychological impact of such an experience, but the sociological and economic impact as well. From Elvis to The Walking Dead, Game of Thrones to Jane Eyre, The Secular Religion of Fandom: Pop Culture Pilgrim takes the reader along on the fans' journey, opening up new possibilities for understanding and insight along the way. -- Lynn Zubernis 'Today, tastes in media consumption shape identity and community stronger than ever. Otter-Bickerdike follows the yellow-brick road of the superfans-turned-pilgrims deep into their new sacred pop-culture spaces. Walking this path with her is as fun as it is enlightening.' -- Ian Fowles