Economies of Design

Guy Julier is Senior Lecturer in design at Leeds Metropolitan University.

Introduction: Contemporary Capitalism and the Rise of Design Design Culture and the Neoliberal Object Design Work Global Trade and Mobilities Financialization and Assets Intellectual Property Informal and Alternative Economies Public Sector Innovation Studying Economies of Design

It's the economy, stupid! Money makes the world go around. All of that comes by design. Government policies, company strategies, products, services and systems, all are the outcomes of design. Even money is designed. Finally there is a book that explains how design and the economy are interwoven. Chapeau Guy Julier for sharing these fascinating insights with us. -- Cees de Bont "This important book takes what could have been a dry subject and turns it into a compelling and accessible narrative. By laying bare the entanglement of design with economics, Julier allows us to reconsider how designers might best engage their practices with the wider forces and effects of neoliberalism, or else help develop alternative models." -- Jeremy Till "In this provocative and accessible book, Guy Julier asks and answers a number of questions: Is there such a thing as a neoliberal object? Why are design and neoliberalism so good together? Through a discussion that takes in design as work, as process, as object and as activism, Julier spotlights the changing culture of design since the 1980s and its intimate and sometimes surprising relationships with neoliberalization. A compelling analysis." -- David Bell