Gjoko Muratovski Stanford University, USA Gjoko Muratovski is an award-winning designer, researcher and innovation consultant working with a wide range of universities, Fortune 500 companies, NGO's, and various governments from around the world. Throughout his career, he has held numerous leadership and high-profile appointments at various academic and professional institutions. He holds a PhD in Design Research and Corporate Communication Strategies. Currently, Muratovski is working with the Institute for Innovation in Developing Economies at Stanford University (USA) on the introduction of design-led innovation strategies in Africa and South Asia. In addition to this, he has numerous other academic affiliations such as inaugural Scholar-in-Residence at Frank Lloyd Wright's Fallingwater Institute (USA), Visiting Professor at the Copenhagen Business School (Denmark), Visiting Professor at the University of Zagreb (Croatia), Guest Professor at Tongji University (China), Adjunct Professor at the Queensland University of Technology (Australia), and Research Investigator with the University of Delhi (India) and Harvard University (USA). His other appointments include Scientific Expert for the Ministry of Education, University and Research (Italy), Business Consultant for the Ministry of Economy and Industry (Israel), High-End Foreign Expert with the State Administration (China) and Advisor to the White House Presidential Innovation Fellows Program (USA). Over the years, he worked with organizations ranging from the US Federal Government, Australian State Governments, NASA, World Health Organization, UNESCO, and Greenpeace to Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook. Currently, he is working with the International Space Station (ISS) on matters related to commercializing space research, and with the World Design Organization (WDO) and IBM Design (USA) on defining the future of design education. For his contributions to the field of design, he was elected as the Fellow of the Designers Institute (New Zealand) and Fellow of the Design Research Society (UK). Muratovski is an invited member of the Forbes Councils (USA), Yale Higher Education Leadership Summit (USA), and the Oxford Digital Leaders Network (UK). Between 2016 and 2021, Muratovski also served as the inaugural Endowed Chair and Director of The Myron E. Ullman, Jr. School of Design and he led the school through a transformative period of change. Originally founded in 1869, the Ullman School of Design at the University of Cincinnati is the oldest university-based design school in the USA. Authors website: https://www.linkedin.com/in/gjokomuratovski/
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Description
1 Introduction 2 Change by design 3 Design as practice, research and thinking 4 Research essentials 5 Ethnographic research 6 Qualitative research 7 Quantitative research 8 User experience (UX) research 9 Visual research 10 Applied research 11 Presenting your research 12 Conclusion
A deep understandingof context is the foundation for designing effective and sustainable ways to tackle the large, interrelated problems we face today. It takes more than one type of research to fully explore these complex design challenges,and Research for Designers answers that need. -- Bruce Mau This book makes an important contribution to our understanding of how people and communities can use advanced design research to solve emergent, complex, and multi-dimensional social problems. -- Fethi Mansouri