The Digital Marketing Planner

Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations. Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors' award for the best worldwide results. As an early adopter, working in 'online marketing' since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice. Annmarie's SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner. Follow her updates on Twitter @AnnmarieHanlon

Step 1: Assess the background Step 2: Analyse the audience Step 3: Create a digital marketing strategy Step 4: Construct the objectives Step 5: Justify the resources Step 6: Build the action plan Step 7: Evaluate the plan Step 8: Present the plan

It was very readable, very easy to use. -- Lorcan, postgraduate digital marketing student I liked the "Fill in the Blanks" task sections. I thought it was very nice to be able to write down in the same place I was learning. -- Maeve, postgraduate digital marketing student I really enjoyed the use of colour to specify each different section and found it to be very fun and inviting. -- Shauna, postgraduate digital marketing student I understood at each step exactly what I had to do and why it was a good idea to do so. -- Anand - 2nd year digital marketing student As a student, I found it very useful [...] Very unique content. -- Paulius, 2nd year digital marketing student It gives the reader a realistic overview of the real world and real digital marketing situations. -- Hugo, 2nd year digital marketing student The main thing I have struggled with throughout my marketing modules is knowing which steps to include in a plan and when to include them. I think having a clear template would really help motivate me. -- Shannon, postgraduate digital marketing student