Advancing the Story 4/e

Debora Halpern Wenger, a veteran journalist and educator, is associate professor and director of undergraduate journalism at the University of Mississippi. She is also a former associate professor at Virginia Commonwealth University. Prior to her academic appointment, she served as assistant news director at WFLA-TV in Tampa, Fla. She started her career as a reporter/anchor at KXJB in Fargo, N.D., moved on to producing at WBBH in Ft. Myers, Fla., and WMUR in Manchester, N.H., then became executive producer at WSOC in Charlotte, N.C. Wenger conducts multimedia training in newsrooms across the country and is co-author of the broadcast, online and mobile journalism curricula for the Society of Professional Journalists' Journalism Training Program. She has been invited to work as visiting faculty for the Poynter Institute. She has a BA from what is now known as Minnesota State University and an MA from University of North Carolina-Charlotte. Deborah Potter is a veteran reporter and journalism trainer who spent 16 years as a network correspondent for CBS News and CNN. She founded NewsLab (www.newslab.org), a non-profit resource for journalists, in 1998. Before joining CBS, Potter was a radio news anchor at KYW in Philadelphia and a local TV news producer in Washington, D.C. For more than a decade, she was a contributing correspondent to the PBS program "Religion & Ethics Newsweekly." Potter leads workshops for journalists in newsrooms across the United States and around the world on writing, social media, digital journalism and ethics. She has served as visiting faculty at the University of Montana and the University of Arkansas. Potter is a former faculty associate at the Poynter Institute and is the author of the "Handbook of Independent Journalism." She has a BA from the University of North Carolina at Chapel Hill and an MA from American University.

Tables, Figures and Boxes Preface Chapter 1. The Multimedia Mindset Multimedia Basics Media on Demand Technology Changes Content The Best of Broadcast The Power of Text The Originality of Online The Social and Mobile Advantage Multimedia Ethics Focus On the Future Taking It Home Talking Points Ethics Challenges Online Learning Module 1 Chapter 2. Finding the Story Story Building Blocks Story Ideas Reporting Tools Sources Interviews Types of Interviews Interview Ground Rules Note Taking Getting It Right Taking It Home Talking Points Ethics Challenges Online Learning Module 2 Chapter 3. Newsgathering: Broadcast Video Sound Lighting On-Camera Interviews Nonvisual Stories Natural Sound Stories Working Alone Teamwork Tools of the Trade Taking It Home Talking Points Ethics Challenges Online Learning Module 3 Chapter 4. Newsgathering: Digital Thinking Across Platforms Online Video Online Audio Photos Links Graphics Searching Online Data Reporting Investigative Reporting Tools of the Trade Taking It Home Talking Points Ethics Challenges Online Learning Module 4 Chapter 5. Social Media Getting Started Finding Stories Writing for Social Media Images for Social Media Video for Social Media Transparency and Disclosure Taking It Home Talking Points Ethics Challenges Online Learning Module 5 Chapter 6. Writing the Story: Broadcast Finding the Focus Planning Your Story Story Structure Beginnings and Endings Watch Your Words Accuracy Revising Your Story Taking It Home Talking Points Ethics Challenges Online Learning Module 6 Chapter 7. Writing the Story: Digital Understanding Audience Writing for the Web Adapting Stories for the Web Search Engine Optimization Moving Into Mobile Taking It Home Talking Points Ethics Challenges Online Learning Module 7 Chapter 8. Storytelling: Broadcast Broadcast Story Types Planning Choosing Sound Choosing Video Writing to Sound Writing to Video Editing Special Story Types Graphics Taking It Home Talking Points Ethics Challenges Online Learning Module 8 Chapter 9. Storytelling: Digital Data Visualization Images Social Media Storytelling Live Blogs Mobile Storytelling The Multimedia Advantage Taking It Home Talking Points Ethics Challenges Online Learning Module 9 Chapter 10. Producing: Broadcast The Journalist Producer Show Choreography Audience and Ratings Newscast Teases Social Media in the Newscast Newscasts of the Future Taking It Home Talking Points Ethics Challenges Online Learning Module 10 Chapter 11. Producing: Digital Continuous Production Mode The Digital Producer Growing Digital Audience User-Generated Content Planning the Multimedia Story Digital Innovation Taking It Home Talking Points Ethics Challenges Online Learning Module 11 Chapter 12. Delivering the News Voicing Stand-Ups Live Shots Debriefers Podcasting Taking It Home Talking Points Ethics Challenges Online Learning Module 12 Chapter 13. Getting Ready for the Real World Multimedia Job Searches Job Applications Interviews On the Job The Journalism Business Taking It Home Talking Points Ethics Challenges Online Learning Module 13 Notes Glossary of Multimedia Journalism Terms Index

"This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing...Love this textbook." -- Beth Bingham Georges "A soup to nuts, everything but the kitchen sink approach to the news business today." -- J. Patrick McGrail