{"product_id":"9781606493144","title":"The Relationship Revolution","description":"\u003cp\u003eThe Relationship Revolution is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns-they need meaningful, human-centered engagement with the accounts that matter most.   Grounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of \"CMO of your accounts,\" build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.   Whether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.\u003c\/p\u003e","brand":"BUSINESS EXPERT PRESS","offers":[{"title":"Default Title","offer_id":47809188200500,"sku":"9781606493144","price":78.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9390\/2132\/files\/9781606493144.jpg?v=1779833742","url":"https:\/\/woodslane.com.au\/products\/9781606493144","provider":"Woodslane","version":"1.0","type":"link"}