{"product_id":"9781606496794","title":"Humanizing Digital Experience","description":"\u003cp\u003eHumanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human-computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.  Bringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies--including artificial intelligence--shape consumer behavior across virtual and cyber-physical environments.  This book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based marketing performance. Structured into two thematic parts and five chapters, each chapter includes real-world case studies, introductory overviews, and concluding summaries to support learning and practical application.  Designed for academics, researchers, and marketing practitioners, Humanizing Digital Experience offers a rigorous yet accessible framework for understanding the convergence of technology, psychology, and marketing in today's digital economy.\u003c\/p\u003e","brand":"BUSINESS EXPERT PRESS","offers":[{"title":"Default Title","offer_id":47809188593716,"sku":"9781606496794","price":78.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/9390\/2132\/files\/9781606496794.jpg?v=1778883415","url":"https:\/\/woodslane.com.au\/products\/9781606496794","provider":"Woodslane","version":"1.0","type":"link"}