Netflix's Speculative Fictions

Colin Jon Mark Crawford is a PhD student in the Film and Moving Image program at Concordia University.

Acknowledgments Introduction Act I: What is Past is Prologue (1997 -2007) Act II: Hope Streams Eternal (2007 -2011) Act III: Networking the 'Global' Original (2011 - ) Coda Bibliography About the Author

This must-read book on Netflix not only tells the firm's story, but analyzes how it has told it, assessing the crucial financial impacts this narrative has had. Heavily dependent on debt financing for its growth, Netflix's stories about itself are imperative to its successes as a company - and Colin Crawford's Netflix's Speculative Fictions is the first book to treat this part of the "Netflix story." Narrating the growth of Netflix into what it is today, this book also offers methodological reflections on "investor lore" and the linguistic dimensions of financialization -what words do- that can be used to track other corporate narratives and "platform TV" offerings such as Disney+ and HBOMax. Netflix's Speculative Fictions is a necessary read for media industry studies, platform studies, studies of the financialization of culture, and any and all Netflix viewers who have an interest in understanding what they're really watching when they watch Netflix. -- Marc Steinberg, Concordia University In this incisive analysis of Netflix's financial history as numbers, data, and performance, Colin Crawford explores the calculus of value in the era of "platform TV." A vibrant and timely contribution to industry studies, Netflix's Speculative Fictions reveals that narratives of brand economics written for venture capitalists and investors can indeed be every bit as compelling as our favorite binge-worthy shows. -- Jennifer Holt, University of California, Santa Barbara