Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies. Kenroy C. Wedderburn is associate professor of finance at Concord University.
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Description
Chapter 1: Compulsive Buying Behaviour Chapter 2: Personality, Personality Traits and Consumer Traits Chapter 3: A Consumer Trait Model for Predicting Compulsive Buying Chapter 4: The Influence of the Credit Card on Compulsive Buying Chapter 5: Self-regulating Compulsive Buying Behaviour Chapter 6: The Ethical Considerations in Marketing to Compulsive Buyer
The timing of this book is very important, having been released on the heels of the global pandemic and lockdown where much of normal social behavior and economic activities came to a pause and potential reset. Many people have had time to reconsider many what they value most and how they should interact with the material world. This book touches on all the important components of the psychosocial and economic underpinnings of compulsive buying behavior and offers an insightful and important analysis of ethical considerations in marketing to compulsive buyers. These ethical guidelines will offer invaluable insight to persons who have responsibility for the regulation or subsidization of marketing. This text also has significant implications and application to the marketing of ideas, especially those intended to impact prosocial behaviors that aim to enhance the common good. This book will make a significant difference in helping people to rethink ways of shaping and changing a variety of behaviors, not just buying behaviors. -- Leahcim Semaj, Above or Beyond, psychologist and management consultant