Publishing

Richard Guthrie is a researcher of print and digital book publishing with twenty years media production experience. He has a MA and PhD in publishing studies and has lectured in Publishing Studies at the University of Greenwich, London. He is author of Power Over Publishing which caused quite a stir in the industry when it was released and is frequently quoted in debates over ebooks. Other published articles include: Why has the e-book revolution stalled? (Logos, 18/1, 2007), Riding the eFrenzy of 2000: Stephen King and the e-book," (Logos 17/3, 2006), Electronic Publishing: the unanswered challenge (Logos, 16/2, 2005), and E-books in development hell, Gemstar's demise and the Murdoch factor (Logos, 14/4, 2003)

Introduction Chapter 1: A History of Books The First Paradigm: From Vellum Codex to Print Book 1475-1533: The Early English Trade 1533-1694: Age of Control 1694-1774: Rise of 'The Publisher' 1774-1935: Era of the Publishing Firm 1935-1970: The Paperback Revolution 1965-Now: Conglomerate Publishing Chapter 2: The Publishing Process The Value Chain The Editor's Task The Production Process Architecture of the Book Printing, Paper & Bookbinding Budgeting a Book Author-House Relations Agents Writers Readers Chapter 3: Sectors in the Anglophone Model Consumer or Trade Books Academic, Scholarly or Higher Education Publishing Professional and Journal Publishing Education English Language Training Reference Children's Books Religion Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009 Chapter 4: Craft to Corporation Brands The Business of Publishing The Corporatisation of Books Corporate Strategies The Mechanics of Mergers The Rise of the Big Five Trade Publishers The Twenty-First Century Chapter 5: Copyright and Publishing Law The Statute of Anne Timeline of Copyright and Intellectual Property Law Copyright Today Defamation and Libel Seditious Libel Malicious Falsehood Obscenity Libel & Libel Tourism Copyright Infringement Moral Right and Integrity Digital Law Fair Use and First Sale in the Digital Age Chapter 6: Rights and Contracts Book Club Rights Paperback Rights Translation Rights Serial Rights Territorial Rights Other Anglophone Markets Publishing Contracts Contract Clauses Subsidiary Rights in Contracts Chapter 7: Marketing, Promotion and Bookselling The Marketing Jigsaw Sales Timeline & Techniques The Blurb Business to Consumer (B2C) Prizes and Sales Bookselling Practice How and Why Books Sell Discounts, Sale and Return Chapter 8: The Era of Digital Publishing The Internet Open Source Culture Social Networking Broadcasting v. Networking Media Regulation Advertising Guerilla Marketing Piracy & Digital Music Print on Demand (POD) Google Books E-Books

This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended. -- Iain Stevenson Written for anyone wishing to learn about the Anglophone publishing industry, this text fills a long-standing gap in the market. It covers each of the publishing functions, as well as the processes associated with creating and disseminating print and digital products... Guthrie's text is an industry overview for professionals, but is scholorly enough to make it an ideal student textbook. -- Penelope Woolf Absolutely first rate. I wish I'd had a text like this in front of me when I started Black Sparrow in 1966! Everything is organized and laid out in the most helpful way. I shake my head when I realize I had to discover how to publish books, the hard way, through trial and error. Publishing is a remarkable achievement. -- John Martin 'This is a very concise and easy to understand summary of the publishing industry. The book covers all the different stages that go into publishing a book, from acquisitions to marketing. Guthrie even has sections on the history of the book industry from the beginning, leading to the ebook craze. Guthrie manages to be honest about the different arguments, and gives a very good look at both sides of every argument. For anyone remotely curious about the nuts and bolts of the industry, this book is probably what you are looking for.' -- Goodreads.com Review 'Guthrie's book provides a comprehensive guide to publishing issues some other sources skim over. Subjects such as possible cultural conflicts and varying trade practices are explored accessibly but authoritatively. While Guthrie writes about both publishing and self-publishing, Publishing: Principles and Practice is laid out for maximum usability, allowing readers to search out relevant passages with ease. Guthrie writes in a welcoming, almost casual style mixing in interviews and real world examples to illustrate his assertions and stop things stagnating.' -- standoutbooks.com Review Provides the reader with a detailed account of all aspects of the publishing process with excellent and vivid examples. -- Online Journal of Communication and Media Technologies