This book theorizes and applies critical communication pedagogy in mediated contexts, including social justice-oriented approaches, to the use of both traditional and new media in the classroom.
Narrative Productions of Meaning explores how stories, ranging from self-stories to those told by media, social activists, politicians, social policy makers, and social service providers, shape the meaning of self, others, objects, events, and experiences and how these meanings have material consequences.
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
Through narrative accounts, this book explores how women experience the health disruptions and illnesses that impact and often span their lives. The contributors examine how women's broader and ongoing life stories impact and are impacted by health disruptions and illnesses.
In this book, Eryn N. Bostwick and Amy Janan Johnson argue stigmatization of adolescent parenthood serves as a filter influencing the way their children interpret family stories. Scholars of communication, sociology, and psychology will find this book of particular interest.
Integrated Marketing Communication for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.
Integrated Marketing Communication for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of todays digital first media landscape.
A Communication Perspective of Justice, Restoration, and Community
The authors argue that communication plays a central role in the evolution of different frameworks of restorative justice. Not just about sending and receiving messages, communication gives meaning to restorative justice and helps to structure thought and behavior when individuals engage in restorative practices in various contexts.