This book analyzes language, literacy, and health as social practices, and the relations among them, with a focus on Brazils national health system. With the help of an ethnographic lens, the book analyzes several discourses and uses of texts, including multimodal texts.
A Guide to Religious Fervor in the Advertising of Goods and the Good New
This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
Like every discipline, Rhetorical Studies relies on a technical vocabulary to convey specialized concepts, but few disciplines rely so deeply on a set of terms developed so long ago. Pathos, kairos, doxa, topos-these and others originate from the so-called classical world, which has conferred on them excessive authority. Without jettisoning these ......
This book uses a variety of interdisciplinary approaches, including autoethnography, interpersonal communication, and large-scale societal conflicts, to explore how humans both observe and confront our differences with one another and with the world around us.
The Presidential Elections of Trump and Bolsonaro, Whiteness, and the Nation is a sociological analysis of the similarities between the elections of Donald Trump and Jair Bolsonaro, based on biographies, academic sources, newspaper, television, and internet reports published in the United States and Brazil between 2014 and 2021.
This book presents contemporary Latina/o/x Communication Studies research in theoretical, methodological, and academic contexts. Contributors focus on Latina/o/x experiences in academia, Latina/o/x identity, the role of the Spanish language, and border activism modes of resistance.
When Communication Became a Discipline describes how speech and journalism professors embraced the concept of communication as central to their scholarly work. It tells the story of how they transformed themselves and established an academic discipline of communication.
This book investigates how a victim's voice, identity, and credibility are established in the current sexual misconduct crisis. Using rhetorical analysis, gender studies, and law and society perspectives, the author examines victim impact statements, campus sexual assault investigations, workplace sexual harassment parameters, and new activism.
The Stories of Building the Black Beach Community of Ocean City, North Carolina shares a provocative story about a small Black beach community on North Topsail Island, North Carolina. Ocean City residents radically created a safe harbor for Blacks to visit, live, worship and recreate in the midst of de facto segregation.