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Communication studies [GTC]
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Page 35 of 53 (477 items) << < Prev Next > >>
9781793600882 Add to Cart Academic Inspection Copy
9781793629340 Add to Cart Academic Inspection Copy
  • Holy Hype

  • A Guide to Religious Fervor in the Advertising of Goods and the Good New
  • This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
  • ISBN-13: 9781793629340 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • Price:
    AUD $169.00
  • Stock: 0 in stock
  • Local release date: 15/12/2021
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Media studies [JFD]Advertising [KJSA]
9780271091839 Add to Cart Academic Inspection Copy
  • A New Handbook of Rhetoric

  • Inverting the Classical Vocabulary
  • Like every discipline, Rhetorical Studies relies on a technical vocabulary to convey specialized concepts, but few disciplines rely so deeply on a set of terms developed so long ago. Pathos, kairos, doxa, topos-these and others originate from the so-called classical world, which has conferred on them excessive authority. Without jettisoning these ......
  • ISBN-13: 9780271091839 (Paperback)
  • Publisher: PENN STATE UNIVERSITY PRESS
    Imprint: PENN STATE UNIVERSITY PRESS
  • Price:
    AUD $64.99
  • Stock: 0 in stock
  • Local release date: 14/12/2021
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Literary studies: classical, early & medieval [DSBB]Communication studies [GTC]History [HB]
9781793620682 Add to Cart Academic Inspection Copy
9781793611307 Add to Cart Academic Inspection Copy
9781498558778 Add to Cart Academic Inspection Copy
9781498572156 Add to Cart Academic Inspection Copy
  • When Communication Became a Discipline

  • When Communication Became a Discipline describes how speech and journalism professors embraced the concept of communication as central to their scholarly work. It tells the story of how they transformed themselves and established an academic discipline of communication.
  • ISBN-13: 9781498572156 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • Price:
    AUD $169.00
  • Stock: 0 in stock
  • Local release date: 15/11/2021
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]
9781498598484 Add to Cart Academic Inspection Copy
9781793601841 Add to Cart Academic Inspection Copy
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