Paul Mitchell reveals how in a period of just 7 weeks, you can take your leadership to a whole new level. The simple, practical advice is aimed at time-poor leaders who wish to transform the way they lead at work, at home and in their communities. He inspires us to see ourselves as diamonds that just need a little polishing to really shine.
A selection of articles leadership guru Paul Mitchell has written over the last 15 years that have had the biggest impact on the leaders of Australian businesses and communities. Building on the advice in Your Leadership Diamond, this compilation is for busy leaders who want to get the most out of the sometimes little time they have for reading.
There’s a massive global market segment that most brands do not understand or know how to target. Many companies – even multinationals – are unaware of this huge opportunity right in front of them. And those that have recognised it often don’t fully understand it and so are still missing out. That opportunity is mums.
This book is all about understanding that Failure is not this big bad monster, but, a part of life for every successful person. Presented as a How-to-fail guide, by someone who really knows his stuff, Ken uses humour to break down the stigma of failure and offers up his 11-step guide to failure that reveals what most don’t know.
HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.