HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
How to use what you already have to get what you actually want
Breaking the Gender Code explores the myths created by the Gender Code and how they drive our own personal myths, with a particular focus on business and career women who are juggling families and careers. For many us the myths around career and motherhood have fed into the illusion of having it all.
Reshape your organisation for the age of uncertainty
We live in an era of incredible achievements in science and technology. We are more knowledgeable and powerful than ever, but the future feels more uncertain than ever. Success in business today is more challenging than ever. This book brings together a set of capabilities that are essential for professionals who want to contribute to the wisdom ......
How the intersection of science and creativity reveals life's ultimateadvantages
The Creative Advantage is a deep dive into the science that fuels creativity. It explains how we can rewire our brain, understand our motivators, modify our behaviours, boost our skillset and instil habits to give a creative advantage in this rapidly changing and competitive world.
Introducting classic storylines that answer one of the mostuncomfortable questions in business
So What? Wheres this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure you are not confronted with these questions? And how do you make sure business audiences actually hear what you have to say?
How women can be their authentic selves in male-dominated professions
Women chose to enter male-dominated professions, such as the military, police or emergency services, for many reasons. However, for many women, the reality is that they lose themselves in conforming to institutions built by men for men. They become blind to the systemic discrimination and cultural barriers that make it hard, even in 2019, for ......
How to unearth your most valuable problem to inspire growth
Are you curious? Are you curious enough to unearth your organisation’s most valuable problem? The problem that will unlock abundance, possibility and growth. You can probably articulate your business problems but can you clearly articulate what your most valuable customer problems are? Cultivating curiosity will help you find the most valuable ......
Are you a business leader or industry professional wanting to review your current success and circumstance, then re-align and plan for a successful future with profound change in mind?
A Whole Generation and the New Industrial Revolution
YOUTHQUAKE 4.0: A book which targets corporate boards, CEOs, executives and middle management from businesses, government and not-for-profit organisations, who are seeking a strategic reference for designing and executing growth and digital transformation strategies.
