HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
The 7 secrets to becoming fearless, stress free and unshakable inbusiness and in life
Is it possible to be spiritual, happy, fulfilled and wealthy – all at the same time? Entrepreneur Pauline Nguyen has achieved this in The Way of the Spiritual Entrepreneur, which will transform your life from existence and struggle to peace, harmony, fulfilment and happiness, without sacrificing your business, your relationships or your health.
How Business Owners can Smash their Cashflow Challenges
If you are a Business Owner with ambitions to get more cash flowing through your business, then the simple changes and ways of working smarter outlined in this book are your ticket to simplicity and Profitability. Smarter Business Stronger Cashflow works with you to change your key business drivers which change your cashflow numbers.
As the Internet revolution continues to unfold and transform telecommunications, pressure is building for faster, less expensive, and more widely accessible broadband service. This new book analyzes the markets and policy issues underlying the broadband dilemma.
Global Competition in the Watch Industry, 1795-2000
This volume examines both the strategies adopted by specific firms and the interplay of such carrying influences as technological change, cyclical economic downturns, war and national trade policies.
Traces the struggle between US and Japanese semiconductor producers from its origins in the 1950s to the novel experiment with "managed trade" embodied in the US-Japan Semiconductor Trade Arrangements of 1986, and the current debate over continuation of elements of that agreement.
We should be grateful to Ostry and Nelson for giving clarity and balance to interrelated subjects too often dominated by passion and muddle. Keith Pavitt, University of Sussex Sylvia Ostry is chair of the Centre for International Studies, University of Toronto.
Cogent analysis of this deeper integration of the world economy, and guidelines for government policies, are urgent priorities. This series aims to meet these needs over a range of 21 books by some of the world's leading economists, political scientists, foreign policy specialists and government officials.