There’s a massive global market segment that most brands do not understand or know how to target. Many companies – even multinationals – are unaware of this huge opportunity right in front of them. And those that have recognised it often don’t fully understand it and so are still missing out. That opportunity is mums.
HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
Despina Karatzias struggled over the years of managing a hot air balloon business to find a resource in the tourism industry that would assist her grow the tour operation she was responsible for. She managed, through her own trial and error and growth journey to successfully build the most successful balloon ......
The barrier to start a business is at its lowest but the task to start, build and run one is as difficult as it has ever been. There are legal challenges to be faced within employment law; there’s the cost of hiring and managing employees, whilst trying to avoid and prevent sexual harassment, bullying and terminations - to name just a few.
Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. Online Marketing for Small Businesses in easy steps, 2/e covers all the key digital marketing channels you should consider deploying to generate a stronger, and a more loyal customer base.
Graham Clinch graduated with a BA Magna cum laude from Villanova University in 1964 and earned a Masters degree in Psychology from Sydney University in 1974. IBM provided a rounding in Human Resources prior to his leading and directing the HR departments for two multi-national companies.