HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. Online Marketing for Small Businesses in easy steps, 2/e covers all the key digital marketing channels you should consider deploying to generate a stronger, and a more loyal customer base.
A practical and inspiring guide to building brands in this modern, fast paced business environment. Leveraging the latest in marketing science, first hand experience and behind the scenes case studies. You will learn the four key foundations for growth: 1. Find your consumers’ most valuable PROBLEM 2. Design a clear SOLUTION that delivers ......
Taking a close look at the complexities of bringing an artist’s work to their audience, this practical guide will help readers through the maze of marketing possibilities that confronts the music industry. It builds understanding of the fundamental issues and examines the theory and practice of best leveraging both paid and ‘free’ opportunities.
There’s a massive global market segment that most brands do not understand or know how to target. Many companies – even multinationals – are unaware of this huge opportunity right in front of them. And those that have recognised it often don’t fully understand it and so are still missing out. That opportunity is mums.
The barrier to start a business is at its lowest but the task to start, build and run one is as difficult as it has ever been. There are legal challenges to be faced within employment law; there’s the cost of hiring and managing employees, whilst trying to avoid and prevent sexual harassment, bullying and terminations - to name just a few.
Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in todays attention economy.