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9780814785904 Add to Cart Academic Inspection Copy
  • Your Ad Here

  • The Cool Sell of Guerrilla Marketing
  • Investigates the rise of guerrilla marketing as a way of understanding increasingly covert and interactive flows of commercial persuasion.
  • ISBN-13: 9780814785904 (Paperback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Author: Serazio, Michael
  • Price:
    AUD $50.99
  • Stock: 0 in stock
  • Local release date: 05/05/2013
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
9780814745472 Add to Cart Academic Inspection Copy
  • Your Ad Here

  • The Cool Sell of Guerrilla Marketing
  • Investigates the rise of guerrilla marketing as a way of understanding increasingly covert and interactive flows of commercial persuasion.
  • ISBN-13: 9780814745472 (Hardback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Author: Serazio, Michael
  • Price:
    AUD $155.00
  • Stock: 0 in stock
  • Local release date: 05/05/2013
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
  • Winning Digital Customers

  • The Antidote to Irrelevance
  • Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into ......
  • ISBN-13: 9781734558531 (Paperback)
  • Publisher: CRANBERRY PRESS, LLC
    Imprint: CRANBERRY PRESS, LLC
  • Author: Tiersky, Howard
  • Price:
    AUD $49.99
  • Stock: 0 in stock
  • Local release date: 04/04/2021
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: E-commerce: business aspects [KJE]Sales & marketing [KJS]Market research [KJSM]
  • Willie's Way

  • 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty
  • A book unlike any other customer service guide, Willie's Way translates Willie's common-sense wisdom into simple, practical applications. Each chapter looks at one of the six service secrets and explains how and why it works. From listening to customers, to offering them special favors, to making every customer connection memorable, these proven ......
  • ISBN-13: 9781640951440 (Paperback)
  • Publisher: SOUND WISDOM
    Imprint: SOUND WISDOM
  • Author: Van Hooser, Phillip
  • Price:
    AUD $29.99
  • Stock: 95 in stock
  • Local release date: 03/01/2020
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]Market research [KJSM]Customer services [KJSU]
9780814763339 Add to Cart Academic Inspection Copy
  • Wal-Mart Wars

  • Moral Populism in the Twenty-First Century
  • Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism
  • ISBN-13: 9780814763339 (Hardback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Author: Massengill, Rebekah Peeples
  • Price:
    AUD $155.00
  • Stock: 0 in stock
  • Local release date: 24/04/2013
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]Retail sector [KNPR]
9780814763346 Add to Cart Academic Inspection Copy
  • Wal-Mart Wars

  • Moral Populism in the Twenty-First Century
  • Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism
  • ISBN-13: 9780814763346 (Paperback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Author: Massengill, Rebekah Peeples
  • Price:
    AUD $52.99
  • Stock: 0 in stock
  • Local release date: 24/04/2013
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]Retail sector [KNPR]
  • Video Marketing for Profit

  • 14 Proven Strategies for Accelerated Business Growth
  • Hi, my name is Marcus Seeger, Video Profit Strategist, #1 Best Selling Author, Podcaster and Entrepreneur. I am truly excited to be sharing with you industry insider knowledge and insights that I have personally learnt on the amazing topic of Video Marketing for Profit. I’ve been in the video marketing industry for over a decade. I’ve been behind ......
  • ISBN-13: 9780992572815 (Paperback)
  • Publisher: COUCH MEDIA
    Imprint: COUCH MEDIA
  • Author: Seeger, Marcus
  • Price:
    AUD $19.99
  • Stock: 19 in stock
  • Local release date: 20/02/2015
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
  • Uncopyable

  • How to Create an Unfair Advantage Over Your Competition
  • What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt."

    Better customer service? Guess what? All of your competitors say they provide the ......
  • ISBN-13: 9781640951709 (Paperback)
  • Publisher: SOUND WISDOM
    Imprint: SOUND WISDOM
  • Author: Miller, Steve
  • Price:
    AUD $27.99
  • Stock: 62 in stock
  • Local release date: 24/09/2020
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]Customer services [KJSU]
9781498531610 Add to Cart Academic Inspection Copy
  • Truth in Advertising?

  • Lies in Political Advertising and How They Affect the Electorate
  • Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
  • ISBN-13: 9781498531610 (Paperback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • Author: Barbara Allen, Daniel Stevens, Jeffrey Berg
  • Price:
    AUD $69.99
  • Stock: 0 in stock
  • Local release date: 13/09/2021
  • Availability: Book will be despatched upon release.
  • Categories: Politics & government [JP]Political science & theory [JPA]Sales & marketing [KJS]
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