Harnessing the Power of Conversational AI to Drive Customer Engagement
Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.
How to Create an Unfair Advantage and Outsell Your Competition
Make more sales, grow your network, and become a top earner!
Uncopyable Sales Secrets teaches a foolproof system for creating an Uncopyable Attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.
Sales success isn't the result of being good at selling a product or ......
How to Create an Unfair Advantage Over Your Competition
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt."
Better customer service? Guess what? All of your competitors say they provide the ......
Lies in Political Advertising and How They Affect the Electorate
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Workforce capability is an organization’s ability to accomplish its objectives through its people. This not only requires capable people, it also requires the effective operation of the working organization. As such, this book takes a holistic and integrated approach to workforce capability development.
This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
It can be difficult to see the winning tactics of the competition. It’s much harder to see the strategy that created the win. The Martial Art of Sales delivers an arsenal of sales tools to out-manoeuvre the competition in a competitive marketplace.
Do you have all of the prospects you need? Few of us do! Bob Burg has learned the secrets of effective prospecting, and now he offers his proven, time-tested techniques to you! In this powerful guide, he shows beginners and pros alike how to gather qualified candidates efficiently and painlessly. With The Last Prospecting Guide You'll Ever Need ......
