Contact us on (02) 8445 2300
For all customer service and order enquiries

Search by BIC codes / BIC qualifiers

Advertising [KJSA]
Filter by
Keyword
Release Date
Availability

Search result View as:     Display per page

Page 2 of 3 (27 items) << < Prev Next > >>
9781538180112 Add to Cart Academic Inspection Copy
  • Social Media Strategy

  • Marketing, Advertising, and Public Relations in the Consumer Revolution
  • The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry's up-to-date ......
  • ISBN-13: 9781538180112 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Price:
    AUD $257.00
  • Stock: 0 in stock
  • Local release date: 20/02/2024
  • Availability: Book will be despatched upon release.
  • Categories: Communication studies [GTC]Sales & marketing [KJS]Advertising [KJSA]
9780252087646 Add to Cart Academic Inspection Copy
9781666920789 Add to Cart Academic Inspection Copy
9781538155400 Add to Cart Academic Inspection Copy
9781538155394 Add to Cart Academic Inspection Copy
9781538176320 Add to Cart Academic Inspection Copy
  • Integrated Marketing Communication

  • Creative Strategy from Idea to Implementation
  • This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
  • ISBN-13: 9781538176320 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Price:
    AUD $213.00
  • Stock: 0 in stock
  • Local release date: 18/07/2023
  • Availability: Book will be despatched upon release.
  • Categories: Communication studies [GTC]Sales & marketing [KJS]Advertising [KJSA]
9781538176337 Add to Cart Academic Inspection Copy
  • Integrated Marketing Communication

  • Creative Strategy from Idea to Implementation
  • This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
  • ISBN-13: 9781538176337 (Paperback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Price:
    AUD $116.00
  • Stock: 0 in stock
  • Local release date: 22/06/2023
  • Availability: Book will be despatched upon release.
  • Categories: Communication studies [GTC]Sales & marketing [KJS]Advertising [KJSA]
9781538141212 Add to Cart Academic Inspection Copy
  • A History of Advertising

  • The First 300,000 Years
  • "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"--
  • ISBN-13: 9781538141212 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Price:
    AUD $236.00
  • Stock: 0 in stock
  • Local release date: 15/08/2022
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]
9781793629340 Add to Cart Academic Inspection Copy
  • Holy Hype

  • A Guide to Religious Fervor in the Advertising of Goods and the Good New
  • This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
  • ISBN-13: 9781793629340 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • Price:
    AUD $169.00
  • Stock: 0 in stock
  • Local release date: 15/12/2021
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Media studies [JFD]Advertising [KJSA]
Page 2 of 3 (27 items) << < Prev Next > >> Download ISBNS (max 500)