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  • 100 Great Copywriting Ideas From Leading Companies Around the World

  • Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ......
  • ISBN-13: 9780462099736 (Paperback)
  • Publisher: MARSHALL CAVENDISH
    Imprint: MARSHALL CAVENDISH INTNL ASIA
  • Price:
    AUD $24.99
  • Stock: 31 in stock
  • Local release date: 28/12/2009
  • Availability: Order will be despatched as soon as possible.
  • Categories: Writing & editing guides [CBW]Advertising [KJSA]
9781538141212 Add to Cart Academic Inspection Copy
  • A History of Advertising

  • The First 300,000 Years
  • "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"--
  • ISBN-13: 9781538141212 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Price:
    AUD $236.00
  • Stock: 0 in stock
  • Local release date: 15/08/2022
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]
9781666920789 Add to Cart Academic Inspection Copy
  • Ad Women

  • How They Impact What We Need, Want, and Buy
  • Most of the workers in advertising, the media, retail, and fashion are women. This book tells how women have risen to the top of the advertising profession. It describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women's market.
  • ISBN-13: 9781591026723 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: PROMETHEUS
  • Price:
    AUD $58.99
  • Stock: 0 in stock
  • Local release date: 23/02/2009
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Material culture [JFCD]Advertising [KJSA]USA [1KBB]
9780252037122 Add to Cart Academic Inspection Copy
  • Advertising at War:

  • Business, Consumers, and Government in the 1940s
  • Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more ......
  • ISBN-13: 9780252037122 (Hardback)
  • Publisher: UNIVERSITY OF ILLINOIS PRESS
    Imprint: UNIVERSITY OF ILLINOIS PRESS
  • Price:
    AUD $239.00
  • Stock: 0 in stock
  • Local release date: 14/12/2012
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Literature & literary studies [D]Advertising [KJSA]
9780252045530 Add to Cart Academic Inspection Copy
9780252087646 Add to Cart Academic Inspection Copy
9781498560344 Add to Cart Academic Inspection Copy
  • Comparative Advertising

  • History, Theory, and Practice
  • Comparative advertisements-the kind that refer to "the other guys" or actually identify competitors by name-can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
  • ISBN-13: 9781498560344 (Paperback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • Price:
    AUD $75.99
  • Stock: 0 in stock
  • Local release date: 05/08/2020
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Advertising [KJSA]
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