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  • The Consumer Insights Handbook

  • Unlocking Audience Research Methods
  • This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
  • ISBN-13: 9781538145517 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Author: Danielle Sarver Coombs
  • Price:
    AUD $205.00
  • Stock: 0 in stock
  • Local release date: 15/07/2021
  • Availability: Book will be despatched upon release.
  • Categories: Communication studies [GTC]Advertising [KJSA]Market research [KJSM]
9780814793152 Add to Cart Academic Inspection Copy
  • Selling Words

  • Free Speech in a Commercial Culture
  • Wright (law, Samford U.) attacks the common American notion that the spread of commercialization is a natural manifestation of freedom and the pursuit of well-being. Topics include the constitutional arguments related to commercial free speech law, the influence of so-called controversial ads, the
  • ISBN-13: 9780814793152 (Hardback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Author: Wright, R. George
  • Price:
    AUD $174.00
  • Stock: 0 in stock
  • Local release date: 31/08/1997
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Freedom of information & freedom of speech [JPVH2]Advertising [KJSA]USA [1KBB]
9781793629340 Add to Cart Academic Inspection Copy
  • Holy Hype

  • A Guide to Religious Fervor in the Advertising of Goods and the Good New
  • This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
  • ISBN-13: 9781793629340 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • Author: Sarapin, Susan H.
  • Price:
    AUD $152.00
  • Stock: 0 in stock
  • Local release date: 15/03/2022
  • Availability: Book will be despatched upon release.
  • Categories: Communication studies [GTC]Media studies [JFD]Advertising [KJSA]
9781498560344 Add to Cart Academic Inspection Copy
  • Comparative Advertising

  • History, Theory, and Practice
  • Comparative advertisements-the kind that refer to "the other guys" or actually identify competitors by name-can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
  • ISBN-13: 9781498560344 (Paperback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • Author: Beard, Fred
  • Price:
    AUD $60.99
  • Stock: 0 in stock
  • Local release date: 05/08/2020
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Advertising [KJSA]
9780252037122 Add to Cart Academic Inspection Copy
  • Advertising at War:

  • Business, Consumers, and Government in the 1940s
  • Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more ......
  • ISBN-13: 9780252037122 (Hardback)
  • Publisher: UNIVERSITY OF ILLINOIS PRESS
    Imprint: UNIVERSITY OF ILLINOIS PRESS
  • Author: Stole, Inger L
  • Price:
    AUD $186.00
  • Stock: 0 in stock
  • Local release date: 14/12/2012
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Literature & literary studies [D]Advertising [KJSA]
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