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1517 MEDIA

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Media Franchising
Creative License and Collaboration in the Culture Industries
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
ISBN-13: 9780814743478 (Hardback)
Publisher: NEW YORK UNIVERSITY PRESS
Imprint: NEW YORK UNIVERSITY PRESS
Derek Johnson
Price:
AUD $184.00
Stock: 0 in stock
Local release date: 21/04/2013
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Categories: Franchises [KJVF]Media, information & communication industries [KNT]

Add to Cart Academic Inspection Copy

Media Franchising
Creative License and Collaboration in the Culture Industries
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
ISBN-13: 9780814743485 (Paperback)
Publisher: NEW YORK UNIVERSITY PRESS
Imprint: NEW YORK UNIVERSITY PRESS
Derek Johnson
Price:
AUD $64.99
Stock: 0 in stock
Local release date: 21/04/2013
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Categories: Franchises [KJVF]Media, information & communication industries [KNT]

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Media Franchising

Creative License and Collaboration in the Culture Industries

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