The success of any business depends upon effective marketing. This work provides an explanation of the core skills and concepts needed to market your business profitably. It also offers techniques for building and maintaining a long-term profitable market position.
Industrial, consumer products and services companies all
face different challenges, and this report addresses them
all. Each chapter looks at one part of the planning process,
explaining the methodology, planning techniques and
structures, with examples, formats and checklists to help
you implement the key account planning process. This is ......
Break Stalemates, Defuse Conflicts & Give Yourself the Edge
This work provides the core skills required for successful negotiating. Practical features throughout include: key questions, action checklists, activities, guides to best practice, key learning points and key management concepts.
Management is an essential aspect of modern working life,
but it can sometimes be taken rather too seriously by
commentators and business analysts. For many people this
is an unfortunate tendency and for them Steve Morris has
written a wise but humorous book about management fads -
past and present.
A One Stop Shop for Any Business to Identify Where it is in the Sales Pr
This book is designed to help business owners construct and implement their sales strategy. Understanding how a sales team operates within a changing environment and having a proactive approach will have a big impact on a company's future success.
A guide to the world's most important writers on business strategy. It summarizes all the key concepts and the contribution of each of the leading thinkers in the field, with pros and cons of each theory. It also provides a series of checklists to aid the development of business strategies.
The fifth book in Thorogood s groundbreaking series of cultural guides takes Poland as its subject. Written in collaboration with the Adam Mickiewicz Institute, "Speak the Culture: Poland" provides a fast track to understanding the key events, figures and customs of this richly creative country in the heart of Europe. The book begins with an ......
"Speak the Culture: Italy" offers a rich and engaging insight into the events, people and movements that have shaped Italy and the Italians. A guidebook can show you where to go, a phrase-book what to say, but only "Speak the Culture: Italy" will lead you to the nations soul.
Test, Monitor & Constantly Improve Your Selling Skills
Many books simply lists prescribed techniques and leave
the reader to interpret them. What makes this book
different os hat is provides clear, practical advice on
every aspect of making a sale, but you'll also find much
more: templates, tables, exercises and stimulating ideas
to develop your sales techniques and monitor your
progress in a ......
