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Author: Karlen Dallakyan View as: Display per page

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Ultimatum of Pleasure
Behavioral Economics and Social Development
This book presents the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
ISBN-13: 9780761869436 (Hardback)
Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
Imprint: HAMILTON BOOKS
Arsen Dallakyan, Karlen Dallakyan
Price:
AUD $154.00
Stock: 0 in stock
Local release date: 13/09/2017
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Categories: Sales & marketing management [KJMV7]

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Author: Karlen Dallakyan View as: Display 9 18 27 36 per page

Ultimatum of Pleasure

Behavioral Economics and Social Development

Author: Karlen Dallakyan View as: Display per page