Marketing Practices and Messages in the Age of Aging
While adults 65 and older control 70% of disposable income in the U.S., most marketing campaigns devote under 10% of their budgets to seniors. Engaging students in strategies and practices for this age of longevity, this text features professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.
Marketing Practices and Messages in the Age of Aging
While adults 65 and older control 70% of disposable income in the U.S., most marketing campaigns devote under 10% of their budgets to seniors. Engaging students in strategies and practices for this age of longevity, this text features professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.
Economist Ryan Murphy explains divergences between popular and informed opinion on the value of the institutions of the modern world, including globalized markets, science, and pluralism. The public expresses hostility for these institutions both in the voting booth and in their private lives, and even through the marketplace itself.
This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
Attract, Convert and Serve High-Paying Clients On Your Terms
Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in a...
This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives.
Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into ......
This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
If you're just starting out in business, or are a seasoned entrepreneur, business owner or marketing professional, "Buying Customers" will give you new insights and inspiration to boost your efforts in a way that turns all of your sales and marketing investments into guaranteed results!
Start selling, boosting your sales and building or extending your business on the world's largest auction and retail marketplace. Clearly and concisely organized in 6 laminated pages, our eBay sales expert and author will guide you every step of the way to ensure you use proven methods of listing, selling, dealing with returns and payments down to ......
Start selling and boosting your sales in the world's largest and fastest growing marketplace. Clearly and concisely organized in 6 laminated pages, you will find out what to sell, how to sell, and how everything from shipping, discounts, and returns will affect your profit. Our expert gives examples, pros and cons, and tips and tricks. Know what ......
New reality a customers find you online and you can grow your business using evolving technologies and marketing tools that are often FREE. This 6-page laminated guide is loaded with statistics so you know what drives customers to local businesses, and more importantly, how you can do it using the right tools. Suggested uses: o ......
Drives more website referral traffic than Twitter, LinkedIn, Reddit, and Google combined. Market your business, train your team and drive sales. Or market yourself and your hobbies that could become a business. Within 6 laminated pages, our author and Pinterest guru covers all aspects of creating an active account whether for your company or ......
Big to small businesses need customers and want to keep them. A blog can be an introduction and a continued connection to your business that can be strong, educational and personal while reaching an unlimited audience. These 6 laminated pages will show you everything you need to know to start, grow, maintain and measure your customer connections ......
Strengthen skills, know where to start and reduce your risk. Growing in universities as a separate degree in itself, any business major or inspired self-starter will find a barrage of tools that create a road map to the American Dream. With a focus on doing it "lean", this 6-page guide by our author, successful entrepreneur and well-connected ......
Gain business presence and increase your networking scope, sales, marketability, and knowledge while becoming a leader within your area of business. With over 364 million registered users worldwide whether you are a local business or international make sure you can be found on LinkedIn and that your presence is strong. Accomplish that goal using ......
Creating and Executing a Plan of Attack on a Low Budget
A proactive, practical, step-by-step guide to producing a fully integrated, customised, low-budget plan of attack for artists marketing their own music.
Use the power of the Internet to start your own business or improve the business you have already started. This guide will show how with limited resources anyone can start a business with the multitude of tools available for research, marketing, sales, distribution, website creation and communication that are a fingertips click away. Written by a ......