Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ......
Handy reference that is as fast and durable as those people who choose to work in the world of mass media. Every tool helps with today's challenging goal of sharing information that is accurate, precise, clear and without bias, online, on air or in print (in words, photos, videos, or graphics, and in many mediums). The info you need to know ......
In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work. With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and ......
What is a dangling modifier? When should you use `that and when should you use `which? When is a sentence not a sentence? Find the answers to these and many other questions about language and its use in the Australian Handbook for Writers and Editors. Whether you are a Professional Writing student...
Jack Kerouac was one of America's great writers of the latter half of the 20th century, yet he endured a life characterized by persistent hardship and disillusion. Leading Kerouac scholar Paul Maher Jr. targets the writer's embattled insight of self as central to his life and work. He reveals how Kerouac's troubled interactions with alcohol, ......
Plunging into the verbal quagmire of official language used by bureaucrats in both government and business, the author develops new techniques based on linguistic principles to improve their communication with the public. He presents nine case studies that reveal representative problems with bureaucratic language.
When that research paper comes due and you've forgotten your style manual, get the guidance you need quickly with the Chicago Manual of Style QuickStudy (R) guide. Based on the 16th edition of CMS, this handy, easy-to-carry three-panel guide contains the information you need for writing academic papers to CMS specifications, pared down to the ......
Designed specifically for undergraduate writing, this easy-to-use pocket guide is adapted from the seventh edition of the Publication Manual of the American Psychological Association. It provides complete guidance on effective, clear, and inclusive scholarly communication and the essentials of formatting papers and course assignments.
