This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
Religion and Media in America is a qualitative study of six distinct ways religion, especially Christianity, has been woven into American popular and civic culture. It uses historical and contemporary analysis to explore how Christianity both adapts to and is affected by new media forms.
The authors, both university professors of communication, draw on the dialogism of social theorist Mikhail Bakhtin to address core ideas of interpersonal communication including relationship development, closeness, certainty, openness, communication competence, and the boundaries between self, rela
Popular Memory in the Rise of the Ethnonationalist State
By the 1970s, World War II had all but disappeared from US popular culture, but in the mid-eighties it returned with a vengeance. Today, remembrance of World War II is ubiquitous across US media and politics, demonstrating its centrality to American collective identity. In this book, Barbara Biesecker explores this shift, revealing how "the Good ......
This book explores the ways in which Black masculinities are created, negotiated, and contested in public spaces, calling on theory and praxis for social change.
This book explores the ways in which Black masculinities are created, negotiated, and contested in public spaces, calling on theory and praxis for social change.
