This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
This book is an interdisciplinary study that traces the commerce-art-politics nexus of Hong Kong cinema from 2000 to 2020. Fangyu Chen investigates the current nascent generation of film workers who joined the industry as it gradually entered an era marked by the domination of Hong Kong/mainland co-productions.
In this book, Sally J. McMillan draws insights from the lived experiences of digital immigrants and traces incremental points in media evolution leading up to the development of smartphones, which are now indispensable and tied to identity. Scholars of communication, media ecology, and technology will find this book of particular interest.
Audience beyond Stakeholders in a Technological Age
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
This book explores how to develop engaging science communication initiatives that motivate audiences and researchers into collaboration. Contributors present scientific evidence and case studies to illustrate how to carry out engaging initiatives that unite researchers, and people around collaboration and interest in scientific research.
This collection brings together transdisciplinary scholarship on sounds, images, words, and experiences to reflect on extremity's polysemic and polymorphic characteristics.
Social Media and Oil in Southern California: Greenwashing Los Angeles chronicles the use of social media (old and new) to greenwash the petroleum industry in Southern California. As this research documents, oil-not Hollywood-is the key industry that drives the California dream.
In recent years, household indebtedness in the United States reached its highest levels in historyt. From mortgages to student loans, from credit card bills to US deficit spending, debt is widespread and increasing. Drawing on scholarship from economics, accounting, and critical rhetoric and social theory, Kellie Sharp-Hoskins critiques debt ......
Explores the question of what is life, and how invocations of life itself can join and divide, horrify and amaze, and may have the potential to inspire a future politics in a world beset by crises.
