Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertis
In Horror Framing and the General Election, Montgomery argues that the horror genre has become a dominant framework in U.S. presidential campaign advertising. Analyses of each presidential election from 2000 through 2020 provides a multitude of implications for this increasing horror.
A Guide to Religious Fervor in the Advertising of Goods and the Good New
Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred--religious symbols, themes, and rhetoric--within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering ......
A Guide to Religious Fervor in the Advertising of Goods and the Good New
This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
Higher Education Implications for Teaching and Learning during COVID-19 provides different perspectives regarding the impact of COVID-19 on college teaching and learning and on students, both collectively and individually. Contributors argue that the pandemic forced a higher education reckoning as institutions around the world were forced to shut ......
This volume provides different perspectives regarding the impact of COVID-19 on students collectively and college teaching and learning. Topics include COVID-19 implications on student wellness and stress management, online learning, graduate teach assistants, emerging, technology, faculty-student relationships, student learning, and more.
According to the US's Joint Commission, over 75% of all serious medical errors result from miscommunication. Based in these adverse realities and philosophy that communication is a clinical skill integral to effective health care delivery, this comprehensive book addresses the theories and abilities needed by all health care providers to be ......
This edited collection brings together a collaboration of sport and health scholars and practitioners to evaluate current topics in sport and health communication with the aim to provide a holistic resource for scholars interested working at the intersection of these fields.
Health and Inequality in Standup Comedy is a fascinating study that interviews comedians to uncover the truth about stigma resistance. With compelling evidence, the book argues that it's not comedians' ability to be funny that determines their success, but rather the level of prejudice in society.
Exploring Issues of Diversity and Inclusion in World Wrestling Entertain
This book explores the myriad ways that the WWE and Vince McMahon have shaped the opinions of their audience around issues of diversity and inclusion. The author critically analyzes what viewers are being taught by the messages that McMahon and the WWE craft about issues like race, gender, and sexuality.
